Summer 2027 Intern - Marketing - Marketing Strategy

Bloomington, IL (Hybrid)

Salary Not AvailableIntern/New GradInternship

Posted 2 days ago

Job Summary

Own and influence enterprise marketing strategy development focusing on audience, messaging, measurement, and spend; drive strategic planning, insights, and cross‑functional collaboration with internal partners and agencies.

  • Own strategy development and artifacts such as audience definitions, messaging frameworks, and measurement plans
  • Collaborate with internal stakeholders and agencies to research, plan, and inform campaigns

Job Description

Responsibilities

  • The Marketing Strategy Development team is looking for interns with a Marketing or related field of study to focus on the development of audience, message, measurement, and spend strategies that inform enterprise marketing. The position will be accountable for strategy development, with a focus on insights gathering, strategic planning, storytelling, and evaluation of impact. Candidates will build trust and form productive relationships with internal partners and, as needed, agency collaborators.
  • Participates in strategic definition, planning, prioritization, and execution of marketing frameworks and guidance aligned to business objectives
  • Serves as a liaison and consultant between internal stakeholders and agency partners to research, develop strategic plans, and inform campaign work
  • Analyzes market conditions, targets customer insights, develops forecasts and estimates, and supports testing and measurement within a team setting
  • Plans and produces strategy artifacts such as audience definitions, messaging frameworks, measurement plans, and campaign briefs
  • Coordinates communication of strategic direction and tactical messages for customer audiences
  • Optimizes programs and tactics to maximize budgets, customer impact, and objectives
  • Researches and drafts recommendations regarding current issues and potential trends

Requirements

  • Seeking a current Junior or Seniors enrolled in undergraduate program with a graduation date of December 2027 or later
  • Minimum GPA of 3.25 (please list on resume)
  • An ideal candidate will have experience with: a strong interest in marketing development, consumer insights and strategy and a basic understanding of marketing concepts and research or analytics is a plus
  • A creative and analytical mindset with the ability to think strategically and contribute fresh ideas
  • Strong written and verbal communication skills and collaborative working style
  • Internship Program Eligibility: To be eligible for the summer internship program, you must be a full-time student currently enrolled in an undergraduate or post-graduate program throughout the duration of the internship.
  • Selected interns must reside within the continental U.S. for the duration of the summer internship.
  • Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity

Benefits

  • 40 hours of Life Leave
  • Military Leave
  • 401(K) Savings Plan (Eligible at age 18)
  • Mutual Funds (Eligible at age 18)
  • Commuter Benefits
  • Wellness programs
  • US Discount program
  • Good Neighbor Grant program
  • Matching Gift program
  • Employee Assistance Fund
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State Farm

3.6 Glassdoor

At State Farm®, our mission is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. We are passionate and driven to create possibilities, and we’re serious about helping customers by providing solutions for all of life’s moments. Like a good neighbor, State Farm is there.®

Founded in 1922
Bloomington, Illinois, USA
109K employees
62% recommend to a friend
70% CEO approval

Salaries

Marketing Strategy median pay in the United States

$128K/yr

Most pay falls between $96K and $170K. Based on 759 salaries.

See all State Farm salaries

Marketing Team

Median Career Experience
15 years
Median Tenure
16.4 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
18.1M
Monthly Google Ads Budget
$12.6M
Traffic Source Mix
Search
27.4%
Direct
61.9%
Referral
7.7%
Social
1%
Paid
1.8%

Headcount Trend

Current headcount: ~109.2K
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Summer 2027 Intern - Marketing - Marketing Strategy

State Farm · Bloomington, IL · Hybrid