Responsibilities

• Research peer and competitor graduate programs, student audiences, employment trends, salaries, and industry demand.
• Organize findings into comparison charts, research summaries, and project documents.
• Conduct social listening and review online conversations, comments, and trends to identify prospective student questions, interests, perceptions, and emerging themes.
• Audit website content for outdated information, broken links, typos, inconsistencies, accessibility issues, and content gaps.
• Draft first-pass web and email copy and create basic graphic assets for print, digital, and social media.
• Provide administrative and project support for college marketing initiatives as assigned.

Requirements

• Current Baylor University student.
• Familiarity with Microsoft Office, particularly PowerPoint and Excel.
• Available for consistent in-person meetings and work sessions with the supervisor during business hours (Monday-Friday, 8am-5pm)
• Dependable, detail-oriented, professional, and able to communicate clearly.
• Creative, self-motivated, adaptable, and able to work independently, collaborate with others, and apply feedback.
• Able to follow University policies and maintain regular, punctual attendance.

Preferred

• Coursework or experience in statistics, data analysis, research, marketing, graphic design, or communications.
• Experience with Adobe Creative Cloud or similar design tools.