STUDENT-Park Promotions - Creative Content Producer

Responsibilities

• The Creative Content Producer is responsible for creating engaging, trend-driven, and audience-focused digital content that elevates the visibility and reputation of the Roy H. Park School of Communications. As a member of Park Promo, the student-run agency supporting the Park School, the Creative Content Producer leads the ideation, production, and execution of content designed for TikTok and Instagram Reels.
• This role combines content creation, trend forecasting, storytelling, videography, social media strategy, and brand marketing to showcase student life, academic programs, faculty expertise, alumni success, events, and experiential learning opportunities.
• The Creative Content Producer serves as Park Promo's pulse on digital culture, helping the agency create authentic, innovative, and shareable content that resonates with current and prospective students.
• The Creative Content Producer serves as Park Promo's creator-in-chief for social-first storytelling, helping the Roy H. Park School of Communications connect with current and future students through authentic, engaging, and culturally relevant content.
• By translating the Park School experience into compelling digital narratives, this role plays a vital part in growing audience engagement, strengthening brand awareness, and showcasing the innovative spirit of one of the nation's leading communications schools.