String Instrument Brand Manager

USA (Unknown)

$110K/yr – $130K/yrSenior Level8+ years exp

Posted 1 day ago

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Job Summary

Own the positioning and stewardship of multiple brands across all channels, drive market introduction and launch initiatives, and lead dealer engagement and product management to fuel growth.

Own positioning, identity, and tone of voice for multiple brands
Collaborate with Sales, dealers, educators to inform strategy and drive opportunities

Job Description

Responsibilities

Brand Strategy & Stewardship
P&L ownership, oversight, and engagement for overall brand success.
Own the positioning, identity, and tone of voice for multiple brands across all B2B and B2C channels — shaping and maintaining compelling brand stories.
Develop and implement market introduction plans, messaging, and brand launch, relaunch, and refresh initiatives.
Champion brand visibility across markets and internal teams.
Partner with Sales to support territory growth and assist in advancing or closing key opportunities.
Market & Dealer Engagement
Actively participate in dealer visits, trainings, demos, and promotional efforts — both in person and virtually.
Provide competitive insights, product positioning, and deal & promotional enabling tools.
Identify high-potential dealer opportunities, drive growth, and help close business.

Requirements

Bachelor’s degree in business or marketing
8-12 years of Experience: Product or brand management, strong organizational and communication skills, plus a background in strings performance or pedagogy.
Strong analytical and problem-solving skills
Travel up to 25%