Brand Marketing Manager, Content & Campaigns

Responsibilities

• Plan and execute integrated brand marketing campaigns aligned with strategic business priorities, audience needs, and growth opportunities.
• Transform thought leadership, market intelligence, and expert perspectives into compelling campaign concepts, content, and audience-focused stories.
• Coordinate campaign and content activation across Brand Marketing, Digital Marketing, Product Marketing, Communications, Editorial, Events, Commercial teams, and external partners.
• Manage editorial calendars, campaign timelines, content workflows, asset development, stakeholder alignment, and launch readiness across multiple channels.
• Use AI tools and emerging technologies to improve content creation, personalization, campaign execution, scalability, and workflow efficiency.
• Monitor campaign and content performance, identify optimization opportunities, and develop actionable recommendations that improve awareness, engagement, and marketing effectiveness.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field, with 3–5 years of experience in brand marketing, content marketing, integrated marketing, campaign management, communications, or a related discipline.
• Proven experience planning and executing integrated B2B marketing campaigns across multiple channels, including managing activation from planning through performance measurement.
• Strong copywriting, editing, messaging, and storytelling skills, with the ability to translate complex thought leadership and market insights into compelling, audience-focused content.
• Strong project management and collaboration skills, with experience coordinating multiple projects, stakeholders, and priorities in a matrixed environment.

Preferred

• Experience in the energy, commodities, financial information, technology, or professional services sectors.
• Experience supporting large-scale brand, thought leadership, demand-generation, executive communications, influencer, or advocacy programs.
• Working knowledge of SEO, social media, paid media, content distribution, multimedia storytelling, and campaign performance measurement.
• Experience using AI tools and marketing technology platforms such as Microsoft Copilot, ChatGPT, Gemini, Salesforce, Marketo, Adobe Experience Manager, Adobe Analytics, or similar tools.

Benefits

• Our benefits include: Health & Wellness: Health care coverage designed for the mind and body. Flexible Downtime: Generous time off helps keep you energized for your time on. Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills. Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs. Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families. Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference. For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries