Sr Director Brand Marketing

Responsibilities

• Define and evolve the overarching brand strategy for the B2B advertising business, including its purpose, positioning, value proposition, brand promise, pillars, personality, and differentiation.
• Develop and maintain a comprehensive brand blueprint and messaging architecture that creates clarity and consistency across corporate narratives, solutions, audiences, products, and customer segments.
• Establish the relationship and hierarchy between the master brand, advertising business, solutions, products, capabilities, and partner narratives, creating an architecture that can scale as the business evolves.
• Translate complex capabilities—including CTV, streaming, data, measurement, audience solutions, programmatic advertising, technology, and partnerships—into clear and differentiated customer value.
• Own the overarching B2B advertising narrative and continually evolve it based on business strategy, customer needs, competitive dynamics, and changes in the advertising marketplace.
• Develop the core messaging framework and ensure that corporate, product, customer, partner, sales, and executive narratives ladder into a cohesive brand story.
• Create differentiated narratives for key audiences, including brands, agencies, media buyers, partners, and industry influencers.
• Partner closely with senior executives to develop messaging for major announcements, presentations, customer conversations, thought leadership, and industry stages.
• Act as the organization's editor-in-chief for the brand , establishing the strategic narrative and ensuring that the stories we tell reinforce the positioning we want to own in the market.
• Build awareness, relevance, credibility, and preference for the advertising business among B2B audiences.

Requirements

• 14+ years of marketing experience , with significant experience leading brand strategy and brand marketing for advertising, media, technology, AdTech, streaming, CTV, or another closely related B2B category.
• Deep understanding of the advertising ecosystem and CTV marketplace , including advertisers, agencies, media buyers, publishers/platforms, programmatic advertising, data, targeting, and measurement.
• Demonstrated experience building or transforming a B2B brand , including positioning, brand blueprints, messaging frameworks, narrative development, brand architecture, and go-to-market expression.
• Exceptional ability to turn complex technology and product capabilities into simple, differentiated and memorable stories .
• Experience developing narratives that can operate at multiple levels—from an enterprise brand story to solution and product messaging to executive thought leadership.
• Strong integrated marketing experience across digital, content, paid, social, experiential, events, executive platforms, and other online and offline channels.
• Experience leading brand strategy for major industry moments and creating connective tissue across launches, events, campaigns, and executive communications.
• Strong knowledge of the competitive landscape across CTV, streaming, media, advertising platforms, and AdTech.
• Exceptional written, verbal, storytelling, and executive communication skills.
• Proven ability to influence senior executives and navigate a highly matrixed organization.

Benefits

• Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.