Streaming Content Strategy & Analysis Manager, CNN

Atlanta, GA (On-site)

$70K/yr – $130K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive content-performance analysis and strategy for CNN’s streaming platform.

  • Own analysis of performance to inform programming decisions.
  • Strong analytics and executive-ready storytelling with financial framing.
  • Collaborate across Analytics, Finance, Programming, and Leadership to guide content strategy.

Job Description

Responsibilities

  • Analyze content performance and audience trends to generate insights that inform programming and content investment decisions.
  • Develop analytical frameworks and reporting to evaluate title-level and portfolio performance across CNN’s streaming platform.
  • Identify key performance indicators and emerging trends to guide content strategy and platform growth.
  • Maintain a working understanding of competitive activity and broader industry developments.
  • Support the evaluation of potential content investments by helping develop strategic and financial rationale for programming initiatives.
  • Contribute to the preparation of materials used in content investment and programming decision discussions with leadership.
  • Track content pipeline updates and support reporting on the progress and outcomes of content decisions.
  • Assist in post-launch performance reviews and analyses to evaluate results against original strategic expectations.
  • Partner with Data & Analytics, Finance, Programming, Research, Product, and Content Development to support content strategy initiatives.
  • Help build tools, processes, and reporting that improve visibility into platform performance and content insights.

Requirements

  • Bachelor’s degree preferred.
  • 4+ years of experience in consulting, investment banking, corporate strategy, FP&A, business development, or similar analytical roles. Experience in media and entertainment and or direct-to-consumer businesses preferred.
  • Excellent analytical and financial modeling skills, with advanced proficiency in Excel and PowerPoint.
  • Demonstrated ability to translate complex quantitative and qualitative analyses into clear insights and recommendations.
  • Strong ability to synthesize analytical outputs, identify the “so what,” develop early hypotheses, and propose next lines of inquiry.
  • Proven experience creating executive-ready presentations and strategic materials, with exceptional attention to detail and strong visual storytelling skills.
  • Strong organizational and project management skills, with the ability to manage multiple priorities simultaneously.
  • Strong written and verbal communication skills.
  • Collaborative and diplomatic, with experience working across cross-functional stakeholders in fast-paced environments.
  • Experience working directly with or in support of executive-level stakeholders.

Preferred

    Benefits

    • health insurance coverage
    • an employee wellness program
    • life and disability insurance
    • a retirement savings plan
    • paid holidays and sick time and vacation
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    CNN

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    CNN Worldwide is the most honored brand in cable news, reaching more individuals on television and online than any other cable news organization in the United States. Globally, people across the world can watch CNN International, which is widely distributed in over 200 countries and territories. CNN Digital is the #1 online news destination, with more unique visitors than any other news source. CNN’s award-winning portfolio includes non-scripted programming from CNN Original Series and CNN Films for broadcast, streaming and distribution across multiple platforms. CNN programming can be found on CNN, CNN International and CNN en Español channels, on the CNN Originals hub on discovery+, on Max and for pay TV subscription via CNN.com, CNN apps and cable operator platforms. Additionally, CNN Newsource is the world’s most extensively utilized news service partnering with over 1,000 local and international news organizations around the world. CNN is a division of Warner Bros. Discovery.

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