Lead social strategy and creative advocacy to ensure a consistent voice, push social-first concepts, and measure impact across brand and business metrics; own experimentation, multi-team collaboration, and data-informed storytelling to unlock new social success.

• Be the ultimate filter for all ideas and tactics on social to maintain consistency of voice
• Refine work with creatives using the brand persona as a north star
• Be a creative partner pushing the work to be social-first in practice – not just in theory
• Join social productions with an eye for following best practices & brand guidelines
• Be on the cutting edge of what’s happening across platforms & trends relevant to the brand
• Share always-on thought-leadership and proactive thinking on ways for the brand to activate
• Help raise the bar through thoughtful pushes on experimentation and evolutions
• Own a clear POV on social, not just recycling others’ best practices
• Be a hands-on partner across disciplines & partners (media, influencers, etc.)
• Build direct relationships with clients as their partner in points of view they can rely on