Strategist

Responsibilities

• Client account retention and growth
• Strategy planning (from initial plan to course corrections to growth opportunities)
• Direction of strategy execution
• Measurement and reporting
• Account management
• Knowing your clients' businesses and goals deeply so you can build and continually advise on the best marketing strategy for their needs. This involves always looking for untapped growth opportunities, pitching strategic initiatives and switching gears when our original strategy isn't producing expected results.
• Providing guidance and feedback to creative teams that results in ads, landing pages and experiences that drive conversions and pipeline revenue
• Analyzing data, identifying insights that shape creative and strategic decisions, and reporting those insights clearly to clients
• Seamlessly shifting from strategic to tactical thinking
• Reading frequently — marketing books, platform updates and other sources — to continually improve your knowledge

Requirements

• At least two years of experience in a strategic marketing role
• Experience running outcome-focused campaigns and working in marketing CRMs
• Knowledge of how to develop full-scale marketing programs and an openness to testing new tools (including AI) to improve performance
• Confidence collaborating with C-level executives to understand the business, develop and advise on strategy, solve problems and show results
• Tenacity and the ability to have tough conversations with clients and teammates
• Excellent communication and organizational skills to keep clients on track
• Strong multitasking skills and the ability to evaluate priorities with attention to detail
• A self-starting attitude — you’re comfortable figuring things out and experimenting with AI-driven approaches
• Analytical thinking and comfort working with data from platforms like HubSpot, Salesforce and Google Analytics to surface insights
• Empathy and clarity when working with both clients and internal teams