Strategist, Demand Generation and Performance Marketing

Responsibilities

• Develop and implement demand generation strategies and campaigns for Asset Management and Asset Servicing using Marketo, Salesforce CRM, Salesforce Campaigns, Microsoft Dynamics and connected marketing technologies.
• Collaborate with cross-functional internal teams such as sales, product, content strategy, and marketing teams to increase brand awareness, develop customer relationships, and drive revenue.
• Develop and maintain automated nurture, onboarding, engagement, re-engagement and retention journeys across prospect and client lifecycle stages.
• Implement and maintain lead management processes, including acquisition, source tracking, scoring, qualification, routing, recycling and handoff to sales, in alignment with agreed service levels and governance standards.
• Maintain reusable program templates, tokens, forms, landing pages, smart campaigns and operational workflows that improve speed, consistency, and scalability.
• Maintain marketing data quality through standardized field usage, list management, segmentation, deduplication, normalization, consent management, and routine data audits.
• Monitor integrations and data flows between Marketo, Salesforce and connected platforms; troubleshoot sync, workflow and campaign-processing issues and coordinate resolution with technology, operations and data partners.
• Continuously test marketing tactics to improve results and drive innovation. Plan and evaluate A/B and multivariate tests for subject lines, content, audience, cadence and conversion experiences, and apply findings to ongoing optimization.
• Use data analytics and digital platforms to track and measure the performance of campaigns (conversion rate, acquisition, return on investment) and prepare detailed reports. Define campaign KPIs, create reporting and analyze performance across delivery, engagement, conversion, lead quality, client activity and business contribution; recommend optimization opportunities.
• Apply privacy, consent, accessibility, brand and records-management requirements to automated marketing programs and support audit-ready documentation.

Requirements

• Requires 5 - 8 years of working knowledge and experience in performance marketing or a related field. Bachelor’s degree in Marketing or related field is highly preferred.
• Excellent project management skills with the ability to multitask, prioritize, and meet deadlines.
• Ability to work both independently and collaboratively.
• Excellent structured communication skills and the ability to explain marketing automation, CRM and data concepts clearly to business and technical stakeholders
• Hands-on experience using Marketo to build, test, deploy and optimize email, landing page, form, event, webinar, nurture, triggered and multi-channel programs
• Experience with Salesforce Sales Cloud or Salesforce Financial Services Cloud and Microsoft Dynamics including campaign structure, lead and contact management, reporting and sales handoff processes.
• Working knowledge of audience segmentation, personalization, dynamic content, lifecycle automation, lead management, preference management and campaign attribution
• Strong data management skills, including data quality review, field mapping, normalization, deduplication, consent management and governance
• Strong quality assurance and technical problem-solving skills

Preferred

• Marketo Certified Associate, Marketo Certified Expert or comparable marketing automation certification
• Experience supporting institutional Asset Management, Asset Servicing or other complex B2B financial-services audiences
• Experience with account-based marketing (ABM), buying-group engagement, enrichment, intent data or customer data platforms
• Familiarity with privacy, consent, accessibility and marketing compliance requirements

Benefits

• Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.