Strategist, Business Solutions

Responsibilities

• Use your understanding of the media planning process to support senior team members across a multitude of client deliverables
• Manipulate and analyze large datasets including TV attribution models and their outputs; own reporting for all traditional channels, pulling data and providing insights, create reports to showcase findings
• Create, format, and update flowcharts; ensuring Assistant’s output is accurate
• Collaborate on the development of POVs for new media opportunities, on an ongoing basis
• Responsible for utilizing consumer research and competitive intelligence tools (MRI, Cadence, AdIntel)
• Continue to strengthen understanding of media strategy and applications
• Prepare and distribute traffic instructions, partner with Traffic team to track deadlines and deliverables, responding to any inquiries appropriately
• Facilitate the billing and budget maintenance process
• Responsible for organization of team documents and process materials
• Establish frameworks and templates for presentations decks and team projects

Requirements

• 1+ years previous media planning experience
• Basic understanding of advanced analytics and performance media
• Understanding of media math and advertising terminology
• Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
• Proficiency in basic functions within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)
• A strong writer, presenter and communicator
• An independent worker with strong time management and organization skills
• A problem solver with the ability to develop creative solutions
• A strong team player, willing to roll up your sleeves
• Nimble and flexible with ability to succeed in a fast-paced environment

Preferred

• Understanding of media math and advertising terminology
• Proficiency in basic functions within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)
• Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
• Proficiency in consumer research and competitive intelligence tools (MRI, Cadence, AdIntel)
• Experience in creating POVs for new media opportunities
• Experience collaborating across departments (Investment, Traffic, Operations)

Benefits

• health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement