Responsibilities

• Create compelling marketing content that communicates the value of microcredentials to students, academic institutions, and enterprise customers—including case studies, blog posts, webinars, and customer testimonials
• Support customer pilot programs by coordinating outreach to academic partners and enterprise clients, gathering feedback, and documenting success stories that demonstrate program impact
• Analyze engagement and program data to measure pilot success, track adoption metrics, and provide actionable insights that inform go-to-market strategy and product improvements
• Build and maintain dashboards using Power BI or similar tools to visualize key performance indicators, engagement trends, and pilot program outcomes for stakeholder reporting
• Collaborate with cross-functional teams including sales, marketing, and product teams to ensure alignment on messaging, positioning, and customer success strategies
• Research competitive landscape and market trends to identify opportunities for differentiation and inform pricing and positioning strategies for microcredential offerings
• Support event execution and promotion including webinars, conferences, and design challenges that showcase microcredentials and engage target audiences

Requirements

• Currently enrolled as an undergraduate student (junior or senior preferred) in Business, Communications, Engineering, Computer Science, or related field
• Strong written and verbal communication skills with the ability to create clear, compelling content for diverse audiences
• Proficiency in Microsoft Office (Word, PowerPoint, Excel) and ability to learn new tools quickly (Power BI, Salesforce, Monday.com or similar platforms)
• Analytical mindset with ability to work with data, identify patterns, and translate insights into actionable recommendations
• Self-motivated, goal-oriented, and comfortable working independently with minimal supervision in a collaborative team environment

Benefits

• Mentorship from senior leaders in workforce development and business strategy
• Networking opportunities with global Siemens teams and industry partners
• Professional development workshops and technical training
• Employee discounts at top customer sites
• Paid volunteer time off
• Energetic student community and leadership opportunities
• Potential for full-time offer upon graduation and program completion
• Perks: Paid volunteer time off
• Baseline perks: Energetic student community
• Employee discounts at top customer sites