Strategic Planning Director

Responsibilities

• Provide multicultural and Gen Z thought leadership to clients and agency partners
• Leverage storytelling to build deeper audience understanding, trust, relatability and drive multicultural recruitment and financial and home lending goals
• Generate a high level of passion among the entire team
• Work to keep simplicity and focus over time – always with an eye toward relevant creative output
• Use syndicated research tools to interpret and analyze propriety data through a multicultural lens
• Develop audience journey maps and culturally relevant communications frameworks
• Serve as a voice for our multicultural consumer and provide insight on brand alignment and strategy
• Collaborate with creative partners to ensure that all work is on plan, brand, and in culture
• Serve as a teacher and consultant to our creative team for strategy alignment
• Analyze data and create actionable insights for creative team

Requirements

• BA/BS Marketing, Business, Communication degree, or relevant area of coursework
• 10+ years of experience as a strategist or planner in an advertising agency environment
• Must have multicultural advertising experience targeting the Hispanic or African American consumer
• You are a passionate storyteller who loves bringing the consumer to each conversation
• You possess great ability to provide POVs (verbal and written), which are persuasive and inspiring
• Bilingual (Spanish/English) is a plus
• Demonstrates the ability to manage and energize teams around common goals
• Experienced using and interpreting syndicated research
• Ability to analyze and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data
• Exhibits intense curiosity about human nature and the world we live in: Is observant, open-minded and receptive to new experiences

Preferred

• Bilingual (Spanish/English) is a plus

Benefits

• medical, dental and vision insurance
• company paid life/AD&D
• short-term and long-term disability
• a generous PTO and sick leave policy
• paid gym membership
• summer hours
• 17 paid holidays
• flexible schedules