Strategic Marketing Specialist at | USA

Strategic Marketing Specialist

USA (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

Job Summary

Own the execution and optimization of HCP-focused marketing programs, balancing live engagement with data-driven insights and compliant asset creation.

HCP Engagement & Campaign Execution: Build and coordinate multichannel programs, from recruitment for events to email and landing-page experiences that drive measurable responses.
Data-Driven Optimization: Track performance, refine lists and targeting, and convert insights into improved campaigns and assets for sponsored content.
Cross-Functional Collaboration & Compliance: Partner with teams to produce compliant materials and assets that meet SLAs and reporting obligations.

Job Description

Responsibilities

Assist with and manage deliverables and outcomes of marketing strategies aimed at enhancing HCP engagement across our live programs, as well as our insights-driven activities.
Identify and recruit specific HCPs for virtual and in-person events by leveraging multiple databases and NPI matching (list matching).
Query diverse databases to optimize target list match success rate effectively.
Create comprehensive marketing campaigns that utilize marketing automation and omnichannel tactics that engage target audiences effectively.
Design and optimize email campaigns and landing pages to enhance user engagement and improve conversion rates.
Manage trackers and analyze data to derive actionable insights and continuously improve marketing campaigns.
Collaborate cross-functionally to develop HCP marketing materials and campaign assets that drive measurable engagement for sponsored content. Ensure compliance with MLR regulations, including materials reviews and approval processes.
Provide exemplary service pre/post campaign in order to meet contractual obligations by monitoring program performance.
Meet all marketing goals efficiently and cost-effectively, driving high-quality HCP engagement.
Proactively communicate marketing strategy and performance progress with key stakeholders, taking initiative to provide progress reports and creatively troubleshoot as needed.

Requirements

2+ years in crafting highly effective marketing campaigns, covering copywriting, email production/automation, landing page development, etc., with a demonstrated history of delivering tangible results and implementing robust tracking systems.
Bachelor's degree in marketing, business, or a related field.
Strong proficiency in Excel for list matching, database querying, marketing analytics, and reporting is a must.