Strategic Marketing Specialist

USA (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

Job Summary

Own the execution and optimization of HCP-focused marketing programs, balancing live engagement with data-driven insights and compliant asset creation.

  • HCP Engagement & Campaign Execution: Build and coordinate multichannel programs, from recruitment for events to email and landing-page experiences that drive measurable responses.
  • Data-Driven Optimization: Track performance, refine lists and targeting, and convert insights into improved campaigns and assets for sponsored content.
  • Cross-Functional Collaboration & Compliance: Partner with teams to produce compliant materials and assets that meet SLAs and reporting obligations.

Job Description

Responsibilities

  • Assist with and manage deliverables and outcomes of marketing strategies aimed at enhancing HCP engagement across our live programs, as well as our insights-driven activities.
  • Identify and recruit specific HCPs for virtual and in-person events by leveraging multiple databases and NPI matching (list matching).
  • Query diverse databases to optimize target list match success rate effectively.
  • Create comprehensive marketing campaigns that utilize marketing automation and omnichannel tactics that engage target audiences effectively.
  • Design and optimize email campaigns and landing pages to enhance user engagement and improve conversion rates.
  • Manage trackers and analyze data to derive actionable insights and continuously improve marketing campaigns.
  • Collaborate cross-functionally to develop HCP marketing materials and campaign assets that drive measurable engagement for sponsored content. Ensure compliance with MLR regulations, including materials reviews and approval processes.
  • Provide exemplary service pre/post campaign in order to meet contractual obligations by monitoring program performance.
  • Meet all marketing goals efficiently and cost-effectively, driving high-quality HCP engagement.
  • Proactively communicate marketing strategy and performance progress with key stakeholders, taking initiative to provide progress reports and creatively troubleshoot as needed.

Requirements

  • 2+ years in crafting highly effective marketing campaigns, covering copywriting, email production/automation, landing page development, etc., with a demonstrated history of delivering tangible results and implementing robust tracking systems.
  • Bachelor's degree in marketing, business, or a related field.
  • Strong proficiency in Excel for list matching, database querying, marketing analytics, and reporting is a must.

Preferred

  • GA and marketing automation certifications highly desirable
  • Marketo experience is a plus
  • Power BI experience is a plus
  • Experience with data visualization platforms. Power BI experience is a plus.