Strategic Marketing Manager, Remote at Aledade | Novi, MI

Aledade

Strategic Marketing Manager, Remote

Novi, MI (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive ABM strategy and multi-channel campaigns as a strategic marketing leader, aligning with sales and ABM specialists to win strategic accounts.

Own the ABM plan execution across strategic accounts.
5–7 years in strategic or ABM marketing with a proven track record.
Lead cross-functional collaboration to deliver measurable ABM impact.

Job Description

Responsibilities

The Strategic Marketing Manager will work alongside the Strategic Marketing and Sales team to develop and execute a comprehensive Account-Based Marketing (ABM) plan.
Coordinating integrated multi-channel marketing campaigns, ensuring alignment with business objectives and contributing to the seamless execution of the strategic direction alongside strategic business partners within the organization.
Partner with the Strategic Accounts Team and Strategic ABM Specialists to ensure alignment and successful implementation of ABM strategies.
Develop segment-specific strategies and ensure the integration of marketing innovation to drive engagement.
Plan and execute multi-channel marketing campaigns in line with strategic objectives.
Collaborate with cross-functional teams, including portfolio, digital campaigns, Brand/communications, Partnerships, and marketing operations, to ensure cohesive project delivery.
Optimize marketing efforts by leveraging analytics to track campaign performance and implement improvements.
Work closely with the Strategic Director, Strategic Sales and Strategic ABM Specialists to ensure a unified approach to Strategic Account objectives.
Provide guidance and support to other team members, fostering a collaborative environment.
Drive effective communication within the strategy team and cross-departmentally to align efforts and maximize impact.

Requirements

Bachelor's degree or relevant, equivalent work experience in marketing, communications, business, finance, health care or related discipline
5-7 years of experience in marketing, with a focus on strategic or account-based marketing.
Experience in developing and implementing ABM strategies.
Strong analytical, communication, and project management skills.
Demonstrated ability to work collaboratively in a cross-functional environment.

Preferred

Experience working in healthcare marketing or with healthcare organizations.
Proficiency in marketing automation, ABM platforms, CRM platforms like Salesforce, and other relevant tools.
Proven ability to lead strategic marketing initiatives to drive business growth.
Experience with data analytics and KPI tracking to inform marketing strategies.
Strong leadership and team management skills
Excellent communication, organizational and collaboration skills
Ability to work in a fast-paced, dynamic environment
Demonstrated expertise designing and launching complex, personalized ABM campaigns in partnership with sales organizations.
Strong understanding of enterprise sales cycles, pipeline acceleration, and account-based engagement techniques.
Up-to-date knowledge of industry trends and best practices in strategic marketing and business development.

Benefits

Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!

Aledade

3.7 Glassdoor

Aledade is a physician-led public benefit corporation and national leader in value‐based care. We help primary care organizations deliver better patient outcomes and thrive financially by keeping people healthy. Through our accountable care organizations, over 3,000 primary care partners in 46 states and the District of Columbia share in the rewards of improved care for over 3 million patients — supported by advanced insights, AI‐driven technology, personal coaching, policy expertise and 200+ value-based contracts. To learn more, visit www.aledade.com or follow us on LinkedIn, X, Facebook, Instagram and YouTube.

Founded in 2014

Bethesda, Maryland, USA

1.8K employees (49 in marketing)

www.aledade.com

68% recommend to a friend

80% CEO approval