Strategic Marketing Manager - Healthcare

Charlotte, NC (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 7 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the go-to-market for the healthcare vertical, shaping the value proposition, strategic accounts, and market development across healthcare facilities ecosystems.

  • Lead GTM strategy for a high-growth healthcare segment.
  • Collaborate across Product, Marketing, and Sales to drive healthcare opportunities.

Job Description

Responsibilities

  • Lead the go-to-market strategy for Aalberts IPS' high-growth healthcare vertical, building on a strong foundation to accelerate market expansion and share.
  • Develop and refine the Aalberts value proposition for hospitals, health systems, ambulatory care facilities, specialty care facilities, behavioral health facilities, long-term care facilities, and outpatient healthcare environments.
  • Prioritize strategic accounts, regions, health systems, engineering firms, contractors, and channel partners based on opportunity size and market potential.
  • Identify trends, regulations, technologies, reimbursement drivers, construction activity, and competitive influences shaping the healthcare facilities market.
  • Build relationships with healthcare facility leaders, directors of facilities, plant operations leaders, construction managers, specifying engineers, architects, mechanical contractors, distributors, and healthcare executives across the healthcare ecosystem.
  • Conduct Voice of Customer (VOC) sessions to uncover customer needs, operational challenges, facility priorities, project drivers, and innovation opportunities.
  • Represent Aalberts at healthcare industry events, trade shows, conferences, customer visits, association meetings, and technical discussions.
  • Support early-stage project conversations with an understanding of healthcare mechanical systems, domestic water systems, HVAC infrastructure, renovation constraints, infection prevention considerations, resiliency requirements, and facility uptime expectations.
  • Equip Sales and rep agencies with healthcare-specific tools, presentations, positioning strategies, stakeholder maps, account development resources, and objection-handling guidance.
  • Provide project-level insight and expertise to improve win rates, specification influence, and customer confidence.

Requirements

  • Bachelor's degree in Engineering, Construction Management, Marketing, Business, Healthcare Administration, or a related field.
  • Strong experience in the healthcare market, including healthcare facilities, healthcare construction, health systems, healthcare infrastructure, medical equipment, building products, healthcare manufacturing, or healthcare-focused commercial roles may be considered in lieu of formal educational requirements.
  • 5–7 years of experience in healthcare facilities, healthcare construction, healthcare operations, industrial manufacturing, building systems, commercial construction, or vertical market development.
  • Demonstrated understanding of how healthcare facilities are planned, designed, constructed, renovated, operated, and maintained.
  • Strong knowledge of healthcare stakeholder groups and decision-making dynamics, including owners, facility leaders, health system executives, consulting engineers, architects, contractors, and distributors.
  • Understanding of healthcare building systems, HVAC, domestic water systems, piping systems, facility operations, or related technical disciplines, or the ability to ramp up quickly.
  • Experience working with engineers, contractors, facility leaders, healthcare operators, or other technical decision-makers.
  • Strong communication, presentation, relationship-building, and customer-facing skills.
  • Salesforce or CRM experience preferred.
  • Ability to capture market insights and translate them into compelling messaging, content, sales tools, and strategic initiatives.

Benefits

  • 12 paid holidays, generous paid time off, and competitive full suite benefits package.
Aalberts Integrated Piping Systems logo

Aalberts Integrated Piping Systems

Aalberts Integrated Piping Systems develops and produces connectors, metal and plastic pipes, valves, and fastening technology for the distribution and control of liquids and gases. Our technologies enable customers to work quickly and reliably in a simple and efficient way.These bespoke systems are applicable for key verticals as residential commercial, industrial, and Utilities, and are designed and developed by our team of in-house engineers. This complete piping and valve solution combined with our services are available through different channels. At Aalberts Integrated Piping Systems, we have just one objective: we help our customers to get the job done.

Founded in 1928
Hilversum, North Holland, NLD
1K employees (40 in marketing)

Traffic Signals

Monthly Visitors
683
Traffic Source Mix
Search
24.6%
Direct
51.2%
Referral
8.9%
Social
14%
Paid
1.2%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
27 (3% of company)
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1