Senior Associate, Marketing Strategist Paid Media | Retail Bank

Wilmington, DE (On-site)

$88K/yr – $110K/yrSenior Level2+ years expFull time

Posted 19 hrs ago

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Job Summary

Own and optimize paid media performance for a flagship product, driving testing, optimization, and collaboration with agencies and internal partners to meet goals.

Lead channel level tests and measurement-driven storytelling with partners
Vet and implement optimization recommendations from agency partners
Ensure smooth, high-quality execution with partner agencies
Collaborate with strategy and creative teams on asset briefs

Job Description

Responsibilities

Paid media channel performer- focused on one of our flagship products
Key contributor to paid media performance across assigned products - keeping steady pulse on performance against goals
Proposing, vetting and validating optimization recommendations from agency partners
Ensuring operational excellence in execution from partner agency
Contribute to and lead channel level tests - partnership with measurement and partner agency teams to develop storytelling deliverables
Partnering within team to identify tactical advancements within current partner set - working to gain buy-in from key internal stakeholders and developing testing agenda to validate
Partner with strategy and creative teams in providing creative briefing for asset development
Stay current with advancements in digital marketing and industry-related topics

Requirements

Bachelor’s degree or military experience
At least 2 years of experience in paid media platform experience such as Meta, Google, The Trade Desk, etc.
At least 2 years of experience in planning, execution, and analysis of paid digital programs

Preferred

Experience working with cross-functional teams in a matrixed environment
Experience in financial services marketing
Agency experience managing client and partner relationships or account management
Google and Bing Ads certified

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994

McLean, Va, US

62K employees (2,158 in marketing)

www.capitalone.com

67% recommend to a friend

80% CEO approval