Responsibilities

• Develop the overall marketing strategy for Planet Wine, its key brands, and the Cueillette portfolio.
• Identify market opportunities, trends, and customer segments with growth potential.
• Analyze brand performance and develop action plans to support growth.
• Adapt strategies and sales tools for different channels, including restaurants, bars, independent retailers, chain accounts, distributors, and out-of-state markets.
• Develop seasonal and promotional programs to help the sales team maximize sales opportunities.
• Create, improve, and maintain sales tools, including sell sheets, technical sheets, shelf talkers, presentations, price books, order forms, portfolio books, and promotional materials.
• Ensure that Planet Wine’s brand identity remains consistent across all platforms, content, and materials.
• Work with producers and suppliers on brand positioning, product launches, labels, sales materials, and marketing initiatives.
• Support the sales team during product launches, incentive programs, events, tastings, producer visits, sales meetings, and presentations.
• Maintain and update the company website.

Requirements

• A minimum of three years of experience in marketing, brand management, trade marketing, sales enablement, or business development.
• Excellent analytical, organizational, and project management skills.
• Ability to take initiative and work independently.
• Strong understanding of commercial priorities and the relationship between marketing and sales.
• Bilingual: Fluency in English/French with excellent written and verbal communication skills .
• High level of Proficiency in Adobe Creative Suite, particularly InDesign, Illustrator, and Photoshop.
• Proficiency with Microsoft Office and Google Suite software platforms with strong spreadsheet skills.
• Familiarity with AI based platforms and usage (ie: Claude, ChatGPT).
• Ability to update and maintain a website and manage key social media platforms.
• Comfortable working with data, analytics tools, and performance tracking.

Preferred

• Bonus: Personality
• The ideal candidate is curious, energetic, resourceful, and solutions-oriented. They can step back and develop a strategy, but they are equally willing to get involved directly to move a project forward.

Benefits

• This is a full time position with full company benefits including, Medical, Dental, Life, 401K with 4% match, paid vacation, sick and holidays.