Senior Digital Strategist, Contract
Clear Digital
San Jose, CA (Remote)
$90/hr - $140/hrAgencyContractSenior level5+ years exp.
1 day ago
Strategic Marketing Manager (Dublin, OH)
Dublin, OH (Hybrid)
$105K/yr – $147K/yrSenior Level7+ years expFull time
Posted 2 months ago
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Job Summary
Drive growth strategy and market validation for Wilbur-Ellis\' industrial and agriculture portfolio.
- Perform rigorous analytics and ROI analyses to identify growth options.
- 7+ years in marketing research or product development in chemical/agriculture.
- Collaborate across functions with BU leaders and marketing to support go-to-market and collateral.
Job Description
Drive growth strategy and market validation for Wilbur-Ellis' industrial and agriculture portfolio.
- Perform rigorous analytics to assure best growth options to optimize growth and profitability.
- Identify and research new growth markets for existing products and propose new adjacent technologies or technology platforms for growth for NAS.
- Conduct market research deep dives to evaluate opportunity size, value chain dynamics, key players, and customer needs.
- Develop plans to execute new growth plans.
- Collaborate with technology, operations, and business unit leaders to pressure test ideas and actualize growth plans.
- Develop lists of potential customer leads for growth area and manage processes to track progress in validating and closing.
- Work with internal marketing group to develop content for needed marketing collateral to further sales.
- Prepare return on investment analyses and supporting assumptions to inform decision making across strategic alternatives.
- Prepare market share maps and keep up to date on competitive landscape specifically in relation to launching new products and positioning.
- Assist Business Unit leaders in developing robust Business Unit strategies supporting the industrial and agriculture businesses.
Wilbur-Ellis
Family owned since 1921, Wilbur-Ellis is a leading international marketer and distributor of agricultural products, specialty chemicals, and ingredients. Since the beginning, Wilbur-Ellis has prided itself on looking forward. This relentless vision helped us grow into a multibillion-dollar business with employees and partners all over the world. It’s this tradition of always staying ahead that will carry us into the future.Our 2,400 employees across North America are united by our shared values and driven by our passion for innovation. We know Wilbur-Ellis thrives when our employees do, which is why many have been with us for decades and others join to build their careers with us.At Wilbur-Ellis, our purpose is to provide the essentials for the world to thrive. To achieve this, we believe diversity and inclusion are an integral part of who we are as a company, now and into the future. We know that a diverse workforce leads to better insights, better decisions, and better products and services. Our Portfolio:- Agribusiness: Our approach to crop protection, nutrition and seed development combines years of expertise and service with the latest technology wherever you are, whatever your needs.- Nachurs: Built on quality, integrity and innovation, NAS is a 70-year-old specialty chemical business that pioneered the low salt liquid starter fertilizer industry by introducing the first true solution liquid NPK fertilizer.- Cavallo Ventures: We fund and champion progressive technology and daring entrepreneurs that support our three business divisions and beyond.Learn more and explore a world of opportunity.
