Strategic Marketing Lead, Marketplaces

San Francisco, CA (On-site)

$175K/yr – $210K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive sales enablement for a B2B SaaS product with GTM leadership, aligning Sales, AM, and PMM to tailor diagnostics and high-impact materials for top accounts.

  • Own 1:1 ABM campaigns and customized positioning copy and assets across landing pages, mailers, decks, and events.
  • Must-have: 5–8+ years in product marketing, GTM, or sales enablement within B2B SaaS.
  • Standout: Cross-functional collaboration and executive storytelling to turn diagnostics into compelling value propositions.

Job Description

Responsibilities

  • Partner with the campaigns team on 1:1 ABM campaigns for key accounts, owning the positioning copy and creative across landing pages, mailers, pitch decks, and in-person engagements.
  • Partner with Sales and Solutions Engineers to build highly customized 'deep dive' diagnostics for Top 100 prospects, analyzing specific vulnerabilities and building hypothesis-led decks.
  • Proactively work with Account Management to drive detected cross-sells in existing key accounts, redesigning QBRs to move from reporting stats to pitching the next value-add module.
  • Design narratives and produce high-quality, professional sales and upsell materials for new and existing customers, moving beyond standard templates to address the customer's specific context.
  • Ensure strategic alignment with Product Marketing (PMM) and new logo efforts, supporting plays such as adoption, cross-sell/volume, and multi-product attach.
  • Collaborate across teams to ensure Sales and AMs are equipped with world-class materials for all prospect and customer meetings.

Requirements

  • 5–8+ years of experience in product marketing, GTM planning, or sales enablement within B2B SaaS.
  • Commercial Fluency: Ability to read a prospect's 10-K, earnings transcripts, and risk reports to extract business pains and translate them into Veriff value propositions.
  • Executive Storytelling: Experience translating complex API/technical capabilities into simple, CEO-level visual narratives.
  • Operational Excellence: Highly organized with a proven ability to tailor materials for customer-specific engagements with fine-grained detail.
  • Strong Collaborator: Comfortable partnering cross-functional and managing competing priorities across Sales, AM, and Product.
  • Data-Driven: Deep understanding of both the pre-sale and post-sale customer journey and how to influence it through content.

Benefits

  • Flexibility to work from home
  • Stock options that ensure your share in our success
  • Extra recharge days on top of your annual vacation
  • Extensive medical, dental, and vision insurance to ensure you’re feeling great physically and mentally
  • Learning and Development and Health and Sports budget that you are free to tailor to your own needs
  • Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary
Veriff logo

Veriff

3.2 Glassdoor

Veriff is the preferred identity verification partner for the world’s biggest and best digital companies, including pioneers in fintech, crypto, gaming and the mobility sectors. We provide advanced technology, deep insights and expertise from our foundation in digital-first Estonia and honed over decades in leading the digital identity revolution.The partner of choice for businesses who need to rapidly and effortlessly verify online users from anywhere in the world, Veriff delivers the widest possible identity document coverage. By supporting government issued IDs from more than 230 countries and territories and with our intelligent decision engine which analyzes thousands of technological and behavioral variables Veriff enables trust from the first hello.We’re a global company with hubs in Europe, the US, and LatAm. We have a robust backing and funding from investors including Accel, Alkeon, IVP, Tiger Capital and Y Combinator, we’re dedicated to helping businesses and individuals build a safer and more secure world. To learn more, visit veriff.com.

Founded in 2015
New York, New York, USA
502 employees (30 in marketing)
42% recommend to a friend
56% CEO approval

Traffic Signals

Monthly Visitors
771K
Monthly Google Ads Budget
$25.9K
Traffic Source Mix
Search
32.8%
Direct
48.2%
Referral
15.8%
Social
2.3%
Paid
0.8%

Headcount Trend

Current headcount: ~502

Marketing Team

Marketing Team Size
18 (4% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$192.3M
Last Raise
$100M
Series C, 4 years ago

Funding History

  • Jan 2022
    Series C • $100M
  • Apr 2021
    Series B • $69M
  • Jul 2020
    Convertible Note • $15.5M

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