Strategic Marketing Analyst

Santa Monica, CA (Hybrid)

$85K/yr – $110K/yrMid Level4+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive cross-functional data-led marketing insight and executive storytelling for Santos Bravos at HYBE America.

  • Own data collection and weekly/spot reports for Santos Bravos, turning raw data into actionable updates.
  • Must-have: 4-6 years of experience in Marketing or Data in music/entertainment.
  • Standout: Strong cross-functional storytelling and cultural-trend awareness that informs strategy.

Job Description

Drive cross-functional data-led marketing insight and executive storytelling for Santos Bravos at HYBE America.

  • Data Analysis & Synthesis: Collect, organize, and analyze performance data from HYBE America’s data infrastructure to inform a holistic view of artist and campaign performance.
  • Strategic Reporting: Create weekly strategic progress reports and immediate marketing impact reports for HYBE America and Korean leadership, translated from raw data into context and recommended actions.
  • Rapid Response Analysis: Provide same-day analytical support for ad-hoc inquiries to support high-stakes decision-making for the artist team and executives.
  • Benchmarking & Goal Setting: Define performance benchmarks with BI and TRU leadership and communicate progress toward goals to artists and executives.
  • Executive Communication: Present narrative updates with strategic recommendations to senior leadership and the TRU artist team.
  • Artist/Creative Advocate: Ensure marketing strategies are data-driven and aligned with benchmarks and long-term goals.
  • Maintain Cultural Awareness: Track fan trends and cultural events impacting Santos Bravos and related genres for informed planning.

Requirements

  • 4-6 years of experience in Marketing or Data in the music, entertainment, media, or sports industry
  • Conversational Spanish is required, fluency is preferred
  • Bachelor's degree required
  • Expertise in digital content and marketing tools (TikTok, YouTube, Meta dashboards); familiarity with Luminate, Co:Brand, Meltwater, Chartmetric, DSP dashboards
  • Experience with influencer/viral marketing and music data collection from DSPs, paid/earned media, and local reports
  • Strong proficiency in Google Sheets/Excel and ability to synthesize cross-platform insights from multiple data sources
  • Proficiency in Google Slides, PowerPoint, Canva, or Adobe Creative Suite; Tableau is a plus
  • Excellent verbal and written communication skills
  • Discretion in communicating with internal and external parties
  • Ability to process high volumes of information to inform strategy
  • Excellent time management and prioritization across multiple requests
  • Identify issues and troubleshoot solutions quickly
  • Be based in Los Angeles, CA, Miami, FL, or New York City, NYC

Preferred

  • Fluency in Korean
  • Familiarity with K-pop, youth trends, social platforms, and consumer behaviors

Benefits

  • Medical, dental, and vision insurance
  • Company 401(k) match up to 5%
  • Flexible paid time off
  • FSA
  • Life insurance
  • Wellhub membership for gym access
  • Excellent parental leave policies
HYBE AMERICA logo

HYBE AMERICA

HYBE America is a diversified entertainment and media company at the intersection of music, film, television, technology, brands, culture and social good. HYBE America is a subsidiary of HYBE Corporation (HYBE) and is comprised of SB Projects, Quality Control Media Holdings, Big Machine Label Group, and Ithaca Holdings. HYBE Corp. is a global entertainment lifestyle platform company that seeks boundless expansion in order to innovate the music industry. With offices based in Korea, Japan, the US, and Mexico, HYBE is bringing innovative change throughout the global music industry.

157 employees (58 in marketing)

Traffic Signals

Monthly Visitors
509.1K
Traffic Source Mix
Search
38.5%
Direct
54.4%
Referral
5.1%
Social
1.7%
Paid
0.2%

Headcount Trend

Current headcount: ~159

Marketing Team

Marketing Team Size
29 (18% of company)
Median Career Experience
5 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
1

Recent News