Responsibilities

• Partnerships & External Relationships - Assist with PR initiatives, including managing press materials and supporting press events and activations. Manage strategic relationships with agencies, creators, partners, and advisors to extend reach and accelerate impact
• Channel Expansion & New Levers - Identify, assess, and scale new awareness and growth channels (including partnerships, field activations, SEO, PR, events, and expert communities) using a structured test-and-learn approach
• Experimentation & Optimization - Design and run rigorous experimentation programs across the website (landing pages, PDPs, content, and copy), owning A/B testing frameworks, insights, and iteration
• Launch & Program Management - Own end-to-end execution of brand initiatives, including project management, timelines, and cross-functional coordination across product, creative, and operations
• Performance Analysis & Insights - Track KPIs, analyze performance, and synthesize insights into clear recommendations; iterate strategy based on quantitative and qualitative learnings

Requirements

• 2+ years of experience at a top-tier management/strategy consulting firm
• Experience working in marketing, growth, or business development or in the consumer goods, pet, or retail industries is a plus
• Bonus: experience in eCommerce, partnerships, SEO, or field marketing
• Proven ability to ideate and execute scrappy, high-impact programs
• Excellent communication and stakeholder management skills
• Strong project management and organizational chops - you get things done
• Comfortable navigating ambiguity and testing into new growth opportunities
• Passion for brand-building and customer experience
• Dog lovers are a plus!