Own and shape the regional Go-To-Market for Vital Lyfe's next-gen product, balancing regulatory navigations, market research, and partner networks to unlock international growth ahead of the 2027 launch.

• Manage international market activations and navigate regulatory requirements when applicable for all Vital Lyfe product portfolio
• Conduct in-depth market research to assess demand, the competitive landscape, and any barriers to entry into new markets.
• Work cross functionally with Vital Lyfe’s internal teams to align market activation and development efforts with technical capabilities, product roadmaps, and compliance requirements
• Effectively develop and grow a network of supportive stakeholders across the public and private sectors that can aid in promoting Vital Lyfe’s growth in region
• Own the Go-To-Market strategy of Vital Lyfe’s next generation product line, though early prospective customer engagements and funnel growth
• Build and grow the pipeline of commercial opportunities to convert into revenue generating opportunities ahead of 2027 product launch
• Project manage the pilots of first prospective customers of Vital Lyfe’s industrial and commercial solutions
• Take a strategic role in the business, informing pricing strategy, product development and roadmap, and business growth decisions
• Build strategic partnerships with key partners and government entities, aligned with Vital Lyfe’s growth targets.
• Build strong relationships to understand customer requirements, manage expectations, and identify opportunities for growth.