Responsibilities

• Lead the Care funnel CRO workstream. Audit the funnel, generate hypotheses, size and prioritize tests, brief design and engineering partners, support QA, monitor launches, call results, and recommend which winners should be shipped to 100 percent.
• Manage and curate the experiment backlog. Maintain a single source-of-truth backlog in PostHog and Linear, continuously adding, deduping, and reprioritizing tests against the KPIs below. Re-rank priorities at least every two weeks based on results, expected impact, effort, and business need.
• Data and reporting. Set up and maintain per-experiment PostHog dashboards and produce a weekly written experiment readout summarizing what’s running, current results, statistical confidence, and recommended next actions. The readout should be clear enough for non-PM executives to understand and use.
• Build a durable findings library. Maintain a living CRO learnings document capturing each experiment’s hypothesis, variants, result, and takeaway so insights survive past the engagement and can transfer cleanly to a future owner.

Requirements

• You are a senior, hands-on individual contributor. You do the work yourself and are comfortable being the only PM on the program.
• You have 7+ years of experience in growth product or CRO, with a track record of running structured experimentation programs that moved real funnel metrics, ideally in DTC, healthtech, or subscription businesses.
• You are fluent in experiment design, including hypothesis framing, sizing, power, guardrails, and clean readouts. You are comfortable calling a test inconclusive when the data does not support a clear answer.
• You are hands-on with PostHog, Mixpanel, Amplitude, or other behavioral analytics tools. You can build your own dashboards, debug instrumentation, and write SQL when needed.
• You are comfortable working in Linear and Figma, and coordinating directly with engineering and design without a project manager in between.
• You are a strong written communicator. The weekly readout is an important deliverable, and we expect it to be readable by a non-PM executive.

Preferred

• Bonus: experience with checkout or join flows for consumer healthcare, telehealth, or membership products.