Strategic Events Marketing Manager

Salt Lake City, UT (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Own global event strategy and execution to drive pipeline and brand at LearnUpon.

  • Must-have: 4+ years in field marketing/events for SaaS or tech and budget management.
  • Standout: cross-functional GTM collaboration and travel up to 25%.

Job Description

Responsibilities

  • Own the strategy, planning and execution of global events, including LearnUpon-hosted, sponsored, and industry trade shows, including attendance at these events
  • Lead event marketing activations, including regional events, roadshows, customer dinners, and GTM-driven experiences.
  • Support the execution of partner events with a strong focus on brand alignment, driving pipeline & collaborating with the Partnerships team.
  • Collaborate with GTM leadership and regional teams to ensure event strategy aligns with pipeline and revenue objectives.
  • Manage all event logistics: timelines, vendor communication, venue coordination, swag, shipping, on-site support, and promotional materials.
  • Support the delivery of “LearnUpon Connect”, our annual User Conference and related strategic activations.
  • Track and report on event KPIs and event ROI, providing data and insights that inform future planning.
  • Coordinate with HQ-based teams (Demand Generation, Product Marketing, Corporate Marketing) to tailor campaigns and messaging for regional success.
  • Experience managing all stages of event co-ordination from pre-event outreach and prospect inviting, during-event booth management, and post-event lead hand-off and follow-up strategy.
  • Bring fresh ideas to event experience design, audience engagement, and process improvements that elevate our brand and drive results.

Requirements

  • 4+ years of experience in field marketing, events, or B2B marketing roles, ideally in SaaS or tech.
  • Proven track record in planning and executing events from concept through to post-event lead hand-off and analysis.
  • Management and accountability of large event budgets.
  • Excellent organizational and project management skills; able to manage multiple programs and timelines simultaneously.
  • Strong collaboration skills and a natural ability to build trust with GTM teams and cross-functional marketing partners.
  • Experience supporting or leading partner marketing activities..
  • Hands-on proficiency with event tools, Salesforce, HubSpot, Marketo
  • Creative mindset with a focus on audience engagement, brand storytelling, and continuous improvement.
  • Confident communicator, capable of representing marketing externally and internally with clarity and professionalism.
  • Willingness to travel up to 25% of the time for events.

Preferred

  • Experience in the LMS or Learning Tech industry.
  • Experience working in a fast-growing SaaS startup.
  • Understanding of regional nuances in B2B buying behaviors in EMEA vs North America vs APAC.

Benefits

  • Competitive salary and company ESOP
  • 25 days’ PTO, plus 10 public holidays, 1 annual wellness day and 1 floating day
  • Private health insurance and company 401k
  • Parental benefits, including up to 26 weeks’ paid maternity leave, 4 weeks’ paid paternity leave, and coaching support for new parents
  • Up to 4 weeks’ per year working abroad (role eligibility applies)
  • Clear career progression opportunities — take LearnUpon where you think it can go
  • A collaborative and supportive environment with regular team events
LearnUpon logo

LearnUpon

4.4 Glassdoor

LearnUpon was founded on a belief: learning should be simple, and its impact should be big. And today, we're helping 1,500+ businesses around the world do just that. By championing simple, learner-centric experiences and results-focused support, LearnUpon gives your teams the tools to deliver learning that impacts what matters: performance, retention, and growth.

Founded in 2012
IRL
325 employees (19 in marketing)
85% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$71K
Traffic Source Mix
Search
24.3%
Direct
64.6%
Referral
8.5%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~326

Marketing Team

Marketing Team Size
11 (3% of company)
Median Career Experience
16 years
Median Tenure
4.1 years

Funding

Total Funding
$56.7M
Last Raise
$56M
Private Equity, 5 years ago

Funding History

  • Oct 2020
    Private Equity • $56M
  • Mar 2016
    Series Unknown
  • Jan 2014
    Seed • $744.7K

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