Responsibilities

• Lead the overall performance of the e-commerce business, taking full ownership of key growth metrics including revenue, conversion rate, website traffic, average order value, and customer lifetime value.
• Develop and execute short and long-term digital strategies spanning multiple brands, using analytics and performance data to establish clear priorities and measurable business objectives across every website and marketing campaign.
• Operate with a General Manager mindset by closely monitoring daily business performance, proactively identifying emerging opportunities and risks, and making timely decisions that maximize growth and profitability.
• Foster a culture of ongoing optimization by leveraging A/B testing, customer journey analysis, and continuous experimentation to improve conversion rates, customer engagement, and overall site performance.
• Direct cross-functional teams, influence stakeholders, align priorities, and deliver results through effective partnerships.
• Identify new avenues for growth across the brand portfolio by evaluating market trends, customer behavior, and competitive activity, enabling the organization to capitalize on opportunities ahead of the competition.
• Location: Sacramento, CA 95826
• Remote Status: Hybrid (2 days a week in office)

Requirements

• Demonstrated success developing and executing digital merchandising and go-to-market strategies across multiple brands, including promotional planning, product launches, seasonal campaigns, and online brand positioning.
• Proven history of improving key e-commerce performance metrics such as conversion rate, revenue, average order value, revenue per visitor, and customer retention through data-driven decision making.
• Advanced analytical capabilities with expertise in platforms such as Google Analytics and Microsoft Excel, using insights to identify opportunities, prioritize initiatives, and support strategic business decisions.
• Strong collaborative leadership skills with experience partnering across user experience, digital marketing, merchandising, and analytics teams to deliver measurable commercial results.
• Experience implementing personalization and customer experience initiatives that increase engagement, conversion, and long-term customer value.
• Excellent organizational, planning, and time management skills with strong execution and follow-through.
• Demonstrated ability to build, develop, and lead high-performing teams while fostering accountability, collaboration, and continuous improvement.
• Self-motivated leader with a strong work ethic, an ownership mentality, and a passion for building and scaling high-performing businesses.
• Flexibility to work weekends and overtime, including various holidays.
• Bachelor's Degree (Business, Marketing, Economics preferred)

Preferred

• 2+ years of team management experience (preferred)

Benefits

• Medical, Dental, and Vision Insurance
• 401(k) with Company Match
• Paid Holidays
• Paid Time Off
• Hybrid Remote Work Opportunities Available