Strategic Director- Hybrid (Plano, TX)

Responsibilities

• Lead, coach and grow a team of 3–4 strategists through assignments, reviews and example.
• Own overall client strategy on our largest accounts, including automotive.
• Find insights specific enough to belong to one audience. Asian American isn't one audience: origin, generation, language and life stage all change the answer.
• Write your own briefs that inspire award-winning work, and present them with conviction to senior clients.
• Build measurement in from day one: set objectives, define KPIs and show whether the work worked.
• Bring provocative points of view to clients and to our own teams.
• Spot and shape the projects with award potential.
• Protect and grow client relationships, and help win new business.

Requirements

• 8+ years in agency advertising strategy, including 3+ years managing a team. You're already at Senior Strategist or Associate Director level or above.
• Strong fundamentals in research, insight, brand positioning, creative briefs and communications planning.
• Comfort with metrics, statistics and measurement. You can read a tracking study, question a sample size and prove results.
• Experience on large national clients.
• A creative approach, a strong point of view and the confidence to present it to senior clients.
• A record of coaching strategists and growing agency business.
• Hands-on use of AI tools in research and planning, and the judgment to know where they fall short.

Preferred

• Work on award-winning campaigns.
• Hands-on experience in media, creative or account service, in addition to strategy.
• Automotive category experience.
• Hands-on strategy work with Asian American consumers, ideally across more than one segment.

Benefits

• Work with fun, loving yet hard-working individuals! Our biggest values center on dialogue, cross-functional collaboration, curiosity, and respect.
• Got a furry friend at home that you’ll miss? Bring them to work with you! We have multiple four-legged ambassadors at our offices to welcome you both.
• We’re a multi-cultural agency focused on the Asian American community, so if you’re passionate about the latest Asian American trends, culture, and media, openly share it!
• Want to give back to the community? Intertrend is not just about making a profit; we are also here to make a difference! Join us on our various volunteering programs and opportunities. Be an agent of change!
• Like to branch out to different tasks to learn and grow? We always have projects on hand seeking volunteers; you can seek out challenges that’ll help shape you!