Strategic Content Lead

Providence, RI (Hybrid)

$94K/yr – $140K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

Job Summary

Own the development and governance of external and internal communications, translating business strategy into high-impact content across channels while aligning with regulatory and brand requirements.

  • Lead cross-functional storytelling and content strategy across external stakeholders
  • Oversee governance, accessibility, and audience-focused content execution
  • Coach teams and align stakeholders across creative, legal, and executive groups

Job Description

Requirements

  • Bachelor's Degree in English, Communications, Journalism or related field; or an equivalent combination of education and work experience
  • Seven or more years of experience in copywriting or editorial services or developing corporate communications or marketing communications
  • Knowledge of content strategy, copywriting, editing, research, content governance, accessibility, digital user experience, advertising, change management, and health-related communications
  • Knowledge of corporate storytelling and communications for external audiences, including members, employers, brokers, community partners, and other stakeholders
  • Ability to convert business strategy into action-oriented objectives and measurable results
  • Ability to build consensus and provide strategic counsel across business, creative, digital, legal, compliance, and executive stakeholders
  • Ability to apply audience, channel, accessibility, regulatory, and brand requirements to high-volume, high-impact content
  • Knowledge of internal/employee communications
  • Understanding of layout and design process
  • Strong business acumen and political savvy

Preferred

  • Experience in the health insurance industry

Benefits

  • flexible work arrangements that include remote and hybrid opportunities and paid time off
  • tuition reimbursement and assist with student-loan repayment
  • health, dental, and vision insurance
  • programs that support your mental health and well-being
  • we pay competitively, offer bonuses and investment plans
  • our associates receive additional paid time to volunteer
Blue Cross & Blue Shield of Rhode Island logo

Blue Cross & Blue Shield of Rhode Island

At Blue Cross & Blue Shield of Rhode Island (BCBSRI), we know that health is more than what happens at the doctor’s office. Our vision is to improve health and well-being by leading access to high-quality, affordable, and equitable care. That means focusing on innovation, from opening retail stores across the state to expanding access to behavioral health services to helping address food insecurity among our neighbors.BCBSRI is connected nationwide as an organization of 36 independent Blues plans, working locally and together to transform care from the ground up and serve members wherever they are. Whether you're an individual looking to join our team or an employer looking to protect your employees' health, let's work together to make a difference.BCBSRI is an independent licensee of the Blue Cross and Blue Shield Association.

Founded in 1939
Providence, Rhode Island, USA
957 employees (18 in marketing)

Salaries

Posted range

$94K/yr – $140K/yr

Taken straight from the job posting.

Content Strategy median pay in the United States

$119K/yr

Most pay falls between $91K and $158K. Based on 284 salaries.

See all Blue Cross & Blue Shield of Rhode Island salaries

Marketing Team

Marketing Team Size
18 (2% of company)
Median Tenure
8.6 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
193.9K
Monthly Google Ads Budget
$138.9K
Traffic Source Mix
Search
30.8%
Direct
62.8%
Referral
6%
Social
0.1%
Paid
0.3%

Headcount Trend

Current headcount: ~957

News about Blue Cross & Blue Shield of Rhode Island

Blue Cross & Blue Shield of Rhode Island logo

Strategic Content Lead

Blue Cross & Blue Shield of Rhode Island · Providence, RI · Hybrid