Strategic Communications Manager

Winter Park, FL

$60K/yr – $70K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-campus communications and brand governance, with a strong emphasis on editorial standards, digital presence, and centralized workflows that scale across ministries.

  • Brand and messaging: establish standards, frameworks, and guidelines to ensure consistent voice across all channels.
  • Digital and Welcome Center: lead the integrated plan for the site, social, and launch storytelling to drive awareness and connection.
  • Operations and governance: optimize workflows, budgets, vendor management, and performance analytics to improve ROI.

Job Description

Responsibilities

  • Direct development of high-impact content across platforms (website, email, print, social, advertising, presentations, stories/blogs), ensuring a coordinated approach to engagement, outreach, and marketing.
  • Develop and maintain church-wide brand standards, messaging frameworks, and editorial guidelines.
  • Establish communications priorities and annual goals aligned with organizational strategy.
  • Ensure consistent messaging and coordinated campaign execution across campuses and ministries. Fosters collaboration across diverse groups.
  • Oversee the church’s digital presence (web and social) and related tools; evaluate performance and user experience; and implement improvements that strengthen communication effectiveness and member engagement.
  • Develop and execute an integrated communications plan for the church’s new Welcome Center, including launch messaging, signage/wayfinding content (as applicable), digital promotion, and ongoing storytelling that drives awareness and connection.
  • Evaluate and improve communications workflows, intake processes, approval structures, editorial calendars, and project management practices to support efficient, collaborative, and scalable operations across ministries. Strives to keep all activities and events centralized for streamline access.
  • Develop and manage the communications budget; oversee vendor relationships (design, printing, web, advertising, media, photographers/videographers as applicable); and track results using reporting and analytics to inform decisions and improve outcomes.
  • Assess communications systems, tools, and operational processes and implement improvements based on organizational needs, performance data, and user feedback.
  • Build and maintain trusted partnerships with ministry and operations leaders to translate ministry goals into clear communication plans, campaigns, and deliverables.

Requirements

  • Support FUMCWP’s vision, core values, and commitment to inclusion.
  • Familiarity with the United Methodist Church and regular participation in a worship congregation; FUMC Winter Park preferred.
  • Bachelor’s degree in communications, public relations, journalism, marketing, or related field; equivalent experience accepted.
  • Five or more years of progressive communications experience with leadership responsibility; faith-based, nonprofit, education, or public service experience preferred.
  • Demonstrated ability to lead communications strategy, manage multiple priorities, improve workflows, and execute high-quality, brand-consistent communications across channels.
  • Excellent writing, editing, storytelling, and verbal communication skills with the ability to communicate effectively with diverse audiences.
  • Experience overseeing digital communications including websites, email, social media, content management, analytics, and communications processes.
  • Strong technology proficiency; Ability to effectively utilize Artificial Intelligence and other productivity tools to drive results. Experience with CMS, project management, analytics, and survey tools preferred.
  • Skilled in leading sensitive or crisis communications, developing key messages, and supporting leadership communications.
  • Strong leadership, collaboration, and relationship-building skills with the ability to influence and build alignment across ministries.

Preferred

  • Experience with Artificial Intelligence and other productivity tools to drive results (preferred).
  • Five or more years of progressive communications experience with leadership responsibility; faith-based, nonprofit, education, or public service experience preferred.