Strategic Alignment & Growth Narrative Manager at Aramark | Philadelphia, PA

Aramark

Strategic Alignment & Growth Narrative Manager

Philadelphia, PA (On-site)

Salary Not AvailableManager5+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategic messaging and proposal storytelling to advance opportunities for institutional clients, aligning cross-functional teams and differentiating Aramark’s Collegiate Hospitality offerings.

Own narrative development and cross-functional collaboration to strengthen proposals.
Must-have: 5+ years in marketing strategy, strategic communications, or pursuit strategy.
Standout: Leadership of proposal narratives and cross-team alignment across materials.

Job Description

Responsibilities

Strategic Alignment & Opportunity Development – Partner with Directors of Business Development and Strategic Partnerships to analyze institutional priorities and develop strategic positioning for prospective and existing client opportunities.
Support early-stage opportunity development by identifying key messaging themes that align Collegiate Hospitality capabilities with client strategic goals.
Collaborate with Growth leadership to strengthen Proposal strategies supporting both new business development and contract retention initiatives.
Strategic Narrative Development – Develop and refine Proposal narratives that communicate Collegiate Hospitality’s value proposition in a clear and differentiated manner.
Align storytelling across proposals, executive summaries, and client presentations to ensure consistency with strategic positioning.
Translate complex operational and service offerings into clear, compelling messaging for institutional decision-makers.
Cross-Functional Collaboration – Partner with Marketing, Culinary, Operations, Finance, and other subject matter experts to integrate functional expertise into Proposal messaging and client narratives.
Guide contributors on messaging direction and narrative alignment to ensure cohesive positioning across materials.
Support collaboration between Growth leadership and internal teams to strengthen overall Proposal effectiveness.
Competitive & Market Insight – Monitor competitor positioning and industry trends to identify opportunities to strengthen Collegiate Hospitality’s differentiation in the marketplace.
Provide insights to Growth leadership regarding messaging strategies that help address client priorities and market challenges.
Proposal & Presentation Support – Lead the development and management of pursuit timelines, proactively communicating progress, reinforcing accountability to key milestones, and ensuring timely delivery of work aligned with established response and turnaround expectations.
Own narrative integrity across RFP responses by reviewing and refining content to ensure strategic alignment, consistent voice, and cohesive messaging across multiple authors and functional contributors.
Assist in shaping executive-level content for finalist presentations and client engagements.
Ensure Proposal messaging remains aligned with Collegiate Hospitality brand standards and strategic objectives.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or a related field.
5+ years of experience in marketing strategy, business development support, pursuit strategy, or strategic communications.
Experience collaborating with sales or growth teams in support of complex service or consulting solutions.
Strong analytical and storytelling skills with the ability to translate complex information into clear messaging.
Ability to work cross-functionally with multiple stakeholders to support strategic initiatives.
Strong organizational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
Higher education, hospitality, or multi-site services industry experience preferred.

Preferred

Strategic thinker with a strong understanding of growth and client engagement objectives.
Effective collaborator capable of influencing messaging and positioning across diverse stakeholders.
Strong communication skills with the ability to synthesize complex information into compelling narratives.
High level of accountability and ability to manage multiple strategic initiatives simultaneously.

Aramark

3.3 Glassdoor

Aramark (NYSE: ARMK) proudly serves the world’s leading educational institutions, Fortune 500 companies, world champion sports teams, prominent healthcare providers, iconic destinations and cultural attractions, and numerous municipalities in 16 countries around the world with food and facilities management. Because of our hospitality culture, our employees strive to do great things for each other, our partners, our communities, and the planet.

Founded in 1939

Philadelphia, Pennsylvania, US

52K employees (1,443 in marketing)

www.aramark.com

54% recommend to a friend

63% CEO approval