Senior Director of Growth (Flo Pilates)
Nysonian
USA (Remote)
$170K/yr - $230K/yrIn-houseFull-timeSenior level
8 hrs ago
Storytelling & Social Growth Lead
California, MO (Remote)
$150K/yr – $220K/yrSenior Level4+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
This role focuses on crafting a unique brand narrative, owning organic social strategy, and building repeatable launch playbooks to drive product usage. It requires 4+ years in content leadership for high-growth brands and hands-on video creation with AI tools. The Benefits emphasize health plans, global offsites, and growth opportunities.
Job Description
Responsibilities
- Own positioning, messaging, and the core brand narrative that clearly differentiates us and resonates with the broad audiences tired of AI model fatigue and lookalike AI video apps.
- Own our organic social strategy and content engine to grow social presence through product showcases, community led content, and our top tier brand partners network from our Creator Partnerships team.
- Pilot and run social distribution tactics and find winning product launch patterns or campaigns that convert attention into product usage. Plus build the playbooks that turn these experiments into repeatable motions.
- Bring a build-for-virality mindset, partner closely with the Product team to shape features and validate use cases that naturally spread across our core ICPs and fuel PLG.
Requirements
- You've successfully built audiences for yourself or 4+ years experience in a content leadership role for high-growth brands. (Please include your social media links or your portfolio link).
- You have exceptional taste in video content and hands-on experience creating videos with AI tools.
- You're a scrappy executor and pioneer to lead content experiments of turning creative ideas into measurable business impact.
- You thrive in 0->1 stage's ambiguity and chaos, and never hesitate to step outside defined scopes to drive real impact.
Benefits
- Comprehensive medical, dental, and vision plans.
- Global team offsite.
- A challenging but exciting work environment with a strong culture of innovation and entrepreneurship.
- Opportunities for advancement and career growth.
OpusClip
OpusClip is the #1 AI video clipping and editing tool that turns a long video into social-ready shorts with one click.Trusted by over 12 million creators and businesses, we envision a world where everyone can authentically share their story through video, with no expertise needed.
