Responsibilities

• Develop, create, and schedule engaging content for Instagram, TikTok, LinkedIn, and other social media platforms.
• Maintain a consistent posting schedule (approximately 1–2 posts per day, as appropriate).
• Capture photos and short-form videos during program activities, workshops, research events, and student engagement initiatives.
• Monitor social media trends and incorporate relevant, student-friendly content into program marketing.
• Respond to comments and messages as directed while maintaining a professional online presence.
• Track engagement metrics and recommend strategies to increase student participation and program visibility.
• Content Development Create graphics, reels, stories, and promotional materials highlighting: STEP CSTEP My Sister's Keeper (MSK) Women in STEM Undergraduate Research Student success stories Faculty spotlights Workshops, events, and deadlines
• Develop content that is authentic, relatable, and engaging for both high school and college student audiences.
• Ensure messaging is appropriate for each program's target audience.
• Website & Digital Communications Assist with updating program websites and online content.

Requirements

• Current student preferred.
• Interest in communications, marketing, digital media, journalism, STEM education, or a related field.
• Familiarity with Instagram, TikTok, LinkedIn, and other social media platforms.
• Strong written and verbal communication skills.
• Creative thinker with the ability to develop engaging content for diverse audiences.
• Ability to work independently while managing multiple projects and deadlines.
• Organized, dependable, and detail-oriented.

Benefits

• RFCUNY Benefits
• RFCUNY Employee Benefits and Accruals