Social Media Strategist

Buffalo, NY (Remote)

Salary Not AvailableIntern/New Grad1+ years expFull time

Posted 3 hrs ago

Job Summary

Own end-to-end social media programs, driving both organic and paid campaigns, content creation, performance reporting, and trend adoption while collaborating with sales and clients to optimize budgets and outcomes.

  • Lead data-driven campaigns from planning to reporting
  • Edit and publish posts and creative assets for social ads
  • Provide actionable insights and cross-team collaboration to improve results

Job Description

Responsibilities

  • Design and execute data-driven organic and paid social media campaigns to elevate brands.
  • Publish engaging social media posts to captivate audiences and drive participation.
  • Design and develop creative assets for social media advertising campaigns, including graphics and ad variations aligned with platform best practices across social platforms.
  • Deliver insightful campaign reports to clients, providing actionable recommendations based on performance data.
  • Identify emerging trends and implement them to keep clients ahead of the curve.
  • Collaborate closely with sales reps, partners, and clients to ensure a seamless experience.
  • Monitor campaign budgets and performance to ensure efficient and effective paid social campaign management.

Requirements

  • 1+ years of experience in social media marketing preferred.
  • Strong written and verbal communication skills to confidently present ideas and results.
  • Exceptional organizational and time management abilities.

Preferred

  • BA/BS Degree is a plus
  • Experience creating visual assets for social media advertising is also preferred
  • Familiarity with design tools such as Canva is a plus
  • A creative storyteller with a strategic mindset
LocalEdge logo

LocalEdge

LocalEdge, a Hearst Media Services Company, offers a full suite of online advertising products and services for any size business and budget across the country. The Hearst Corporation is one of the nation's largest diversified media companies. As a leader in local search and performance-based advertising, the number one goal of LocalEdge is to provide cost-effective leads to advertisers. Based in Buffalo, NY, LocalEdge connects buyers and sellers through its multi-media suite of digital and print products. The product suite includes: web design, SEM, SEO, video, social media marketing, online reputation management, print directories, email marketing and marketing automation for its advertisers.

Founded in 1968
Buffalo, New York, USA
482 employees (246 in marketing)

Marketing Team

Marketing Team Size
238 (49% of company)
Median Tenure
12.3 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
11.6K
Traffic Source Mix
Search
27.7%
Direct
54.8%
Referral
9%
Social
7.3%
Paid
1.2%

Headcount Trend

Current headcount: ~482
LocalEdge logo

Social Media Strategist

LocalEdge · Buffalo, NY · Remote