Social Media Strategist

Buffalo, NY (Remote)

Salary Not AvailableEntry Level1+ years expFull time

Posted 2 hrs ago

Job Description

Responsibilities

  • Design and execute data-driven organic and paid social media campaigns to elevate brands.
  • Publish engaging social media posts to captivate audiences and drive participation.
  • Design and develop creative assets for social media advertising campaigns, including graphics and ad variations aligned with platform best practices across social platforms.
  • Deliver insightful campaign reports to clients, providing actionable recommendations based on performance data.
  • Identify emerging trends and implement them to keep clients ahead of the curve.
  • Collaborate closely with sales reps, partners, and clients to ensure a seamless experience.
  • Monitor campaign budgets and performance to ensure efficient and effective paid social campaign management.

Requirements

  • A creative storyteller with a strategic mindset.
  • Strong written and verbal communication skills to confidently present ideas and results.
  • 1+ years of experience in social media marketing preferred.
  • BA/BS Degree is a plus.
  • Experience creating visual assets for social media advertising is also preferred, and familiarity with design tools such as Canva is a plus.
  • Exceptional organizational and time management abilities.
Hearst logo

Hearst

3.7 Glassdoor

As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN. Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.

Founded in 1981
New York, New York, USA
6.4K employees (1,993 in marketing)
65% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
344.6K
Traffic Source Mix
Search
27.6%
Direct
56.2%
Referral
13%
Social
2.4%
Paid
0.6%

Headcount Trend

Current headcount: ~5.6K
Hearst logo

Social Media Strategist

Hearst · Buffalo, NY · Remote