Social Media Specialist

USA (Remote)

$70K/yr – $80K/yrMid Level2+ years expFull time

Posted 3 hrs ago

Job Summary

Own the social media, affiliate, and ecommerce execution pipeline from planning through reporting, driving content publishing, affiliate relationships, and marketing support to hit launch and growth goals.

  • Lead content publishing across Instagram, TikTok, YouTube Shorts, and Pinterest
  • Manage affiliate tech stack, outreach, and performance reporting
  • Coordinate ecommerce marketing execution and site/CRM support to optimize launches

Job Description

Responsibilities

  • Social Media Content & Channel Operations
  • - Run the social publishing engine: manage the content calendar, schedule and publish across Instagram, TikTok, YouTube Shorts, and Pinterest, and keep every channel active, on-brand, and on-cadence. This is a content production and scheduling function, not community moderation or comment/DM response.
  • - Source, brief, and traffic creator and UGC content in partnership with the brand and creative teams; maintain our content and rights-management library.
  • - Spot emerging formats, sounds, and creators worth activating—and bring those ideas to the team proactively, with a point of view on why they'll perform.
  • - Align publishing plans with campaign calendars, product launches, and promotional windows so social output ladders to commercial goals.
  • - Assist with implantation of social media buying: support campaign setup, boosting, Spark Ads / creator whitelisting, audience builds, and creative testing alongside our media partners.
  • - Track and report weekly on channel and content KPIs (growth, reach, engagement, click-through, and social-attributed revenue), turning data into recommendations, not just recaps.
  • Affiliate Program Management (Full Stack)
  • - Operate our complete affiliate technology stack day-to-day, including Impact.com, ShopMy, Skimlinks, and platform-native creator programs (e.g., TikTok Shop affiliates), owning setup, hygiene, and performance across all of them.
  • - Run the full affiliate lifecycle end-to-end: identify and qualify prospects, execute outreach, manage product seeding and gifting logistics, and drive enrollment for both performance affiliates and brand affiliates.

Requirements

  • 2–3 years of experience across social media marketing, affiliate/influencer marketing, or ecommerce—ideally with a beauty, skincare, or luxury CPG brand, or a fast-moving startup.
  • A genuine entrepreneurial streak: a documented history of taking initiative, building something from scratch, or solving problems nobody assigned you. Come ready to tell us about it.
  • Native fluency in Instagram and TikTok—as an operator, not just a user—with a sharp instinct for what performs and why.
  • Hands-on exposure to affiliate or creator platforms (Impact, ShopMy, Skimlinks, LTK, and/or TikTok Shop) strongly preferred; deep curiosity and fast learning required regardless.
  • Working familiarity with Shopify, Klaviyo (or similar ESP), and GA4 a plus; comfort with spreadsheets and reporting a must.
  • Excellent written communication with the ability to flex between polished brand copy and crisp internal reporting.
  • Exceptional organization and follow-through: you can run outreach, seeding, publishing, and reporting in parallel without dropping threads.
  • Self-directed and resourceful—you Google it, test it, and ask smart questions, in that order.
  • A passion for skincare and beauty culture, and excitement about growing with a brand from launch.

Benefits

  • Eligible employees are offered a comprehensive benefits package, which may include medical, dental, vision, life insurance, paid time off, paid holidays, and participation in the Company's 401(k) retirement savings plan, subject to the terms and eligibility requirements of each benefit program.
Innovative Skincare logo

Innovative Skincare

1.5 Glassdoor

At Innovative Skincare, our team is dedicated to improving the physical and emotional well-being of people globally through the development of scientifically advanced, botanically based, and clinically proven skincare products. We employ the highest ethical standards in our quest to advance the science of skin health, innovating proprietary formulas that are effective for all ages, genders, and skin types. What sets Innovative Skincare apart is our commitment to offering superior products utilizing the most advanced technologies and ingredients. Our world-class team of experts includes renowned pharmacologists, geneticists, biologists, and physicians responsible for some of today’s most significant advances in the fields of skincare and age management medicine. iS Clinical products are rigorously tested and backed by independent clinical studies to document their quality and efficacy. Innovative Skincare has embraced clean beauty as a core pillar of our values since the company’s inception. We focus on making environmentally conscious choices at every step of the product lifecycle, from ingredients to packaging and shipping. Our products are always formulated using the most advanced technology featuring the most efficacious pure botanical ingredients available, and they are never tested on animals. Our mission has always been to improve the physical and emotional well-being of people globally. We believe in giving back first and fuel this mission by supporting many charitable and philanthropic organizations that share this same vision of improving the well-being of all.

Founded in 2002
Burbank, California, USA
176 employees (26 in marketing)
0% recommend to a friend
38% CEO approval

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

See all Innovative Skincare salaries

Marketing Team

Marketing Team Size
22 (13% of company)
Median Tenure
11.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
50.3K
Monthly Google Ads Budget
$3.4K
Traffic Source Mix
Search
42.5%
Direct
47.9%
Referral
5.1%
Social
3%
Paid
1.3%

Headcount Trend

Current headcount: ~176
Innovative Skincare logo

Social Media Specialist

Innovative Skincare · USA · Remote