Responsibilities

• Own the Full-Funnel Campaign Engine: Strategy, execution, and optimization of multi-channel marketing campaigns designed to reach, engage, and convert startup founders at every stage—from first touch through program application, product deployment, and paid conversion.
• Top-of-Funnel Demand Generation: Launch targeted acquisition campaigns across paid channels (search, social, display), organic social, SEO/AEO (Answer Engine Optimization), ABM, startup communities (e.g., Reddit, Product Hunt), and VC co-marketing partnerships to drive qualified traffic and program applications.
• Mid-Funnel Activation & Nurture: Design and run mid-funnel campaign streams, targeted email nurtures, retargeting sequences, and behavioral triggers that keep admitted founders engaged throughout their extended trial runway and push accounts to reach official go-live milestones.
• Founder-Centric Copywriting & Content: Write authentic, high-converting copy across ad assets, campaign briefs, landing pages, founder playbooks, customer spotlights, webinar abstracts, and email workflows tailored to startup operators and CX leaders.
• Digital Programming & Virtual Events: Conceptualize and host founder-focused workshops, virtual webinars, AI immersion sessions, and product deep-dives that guide startups through workspace setup and rapid deployment of Zendesk AI capabilities (e.g., AI Agents, Copilot, omnichannel routing).
• Segmented Campaign Motions: Build differentiated campaign tracks tailored to high-value T0/T1 VC-backed startup portfolios versus high-volume self-serve segments, ensuring high-conviction accounts receive targeted touchpoints and executive engagement.
• Conversion Rate Optimization (CRO): Run PLG experiments, landing page optimizations, messaging tests, and friction-reduction initiatives in partnership with web, product, and analytics teams to improve funnel conversion at every step.

Requirements

• 6+ years of experience in growth marketing, demand generation, lifecycle marketing, product marketing, or performance marketing—ideally in B2B SaaS, high-growth technology, or a startup-focused business.
• Experience marketing to founders, startup operators, or SMB audiences.
• Demonstrated experience driving acquisition through a mix of paid, organic, content, events, ABM, and digital channels.
• Strong campaign ownership skills, with experience taking programs from initial strategy through launch, reporting, and optimization.
• Excellent writing and messaging abilities, with a portfolio of customer-facing campaigns, email, web, social, or ad copy.
• Working knowledge of paid media platforms, web analytics, CRM/marketing automation tools, and reporting dashboards.
• A strong understanding of SEO; familiarity with AEO and optimizing content for AI-powered search and discovery is a plus.
• A data-informed mindset: comfortable using performance data to make decisions, test hypotheses, and communicate results.
• Exceptional project-management skills, including the ability to manage multiple workstreams and stakeholders in a fast-moving environment.

Preferred

• Experience working with startup accelerators, venture capital firms, incubators, or ecosystem partners.
• Experience with product-led growth motions or freemium/self-serve conversion funnels.
• Familiarity with Zendesk, customer experience software, AI agents, or customer service technology.