Responsibilities

• Be a champion of the voice of the Mid Market with a thorough understanding of our highest value customers who are outgrowing the QuickBooks small business solutions.
• Manage both inbound and outbound product marketing programs, with the ability to use storytelling, customer insights, data and business acumen to lead initiatives at any phase of the product life cycle (from idea to maturity) and execute a GTM plan that can drive impact and influence.
• Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate our suite of product offerings.
• Pull from a strong creative skillset to turn deep customer insights into winning positioning, value proposition and messaging that drive awareness, engagement, and conversion among mid-market and enterprise audiences.
• Create high-impact launch materials and enablement content, including value frameworks, competitive positioning, and sales playbooks.
• Own cross-functional launch planning — aligning Product, Sales, Marcomms, and Growth teams on strategy, readiness, and execution.
• Lead cross-channel orchestration, ensuring campaigns, events, and content reinforce a consistent narrative.
• Track performance and insights to inform future programs and continuously improve how we go to market.

Requirements

• 5-7+ years in product marketing, go-to-market strategy, or related roles within B2B SaaS or enterprise software.
• Proven success orchestrating cross-functional GTM programs that drive awareness, demand, and adoption.
• Strong strategic thinking and execution - able to manage multiple workstreams and stakeholders.
• Excellent communication and storytelling skills, with the ability to align diverse teams around a shared vision.
• Analytical mindset with experience using data and insights to optimize campaigns and GTM effectiveness.
• Deep collaboration skills across Product, Sales, Growth, and Marketing teams.
• Familiarity with enterprise ERP, financial management, or business software markets is a plus.

Benefits

• Intuit provides a competitive compensation package with a strong pay for performance rewards approach.
• This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).
• Pay offered is based on factors such as job-related knowledge, skills, experience, and work location.
• To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
• The expected base pay range for this position is: $169000 to $229,000