Staff Product Marketing Manager, Emerging Mid-Market

Responsibilities

• Drive customer and accountant insights: Run research and listening programs with Desktop customers and the accountants who advise them to understand what holds them back, what triggers a move, and what they need to feel confident.
• Define audiences and messaging: Segment the customer, define the audiences and messaging that fit each, and build the narrative and proof points.
• Partner with product to define the roadmap: what we build for these customers based on customer needs and research.
• Partner to define activations and programs: In partnership with B2B marketing, drive strategy for campaigns, launches, and moments that move customers from interest to migration.
• Enable those who sell and advise: Equip Sales, Customer Success, and the accountant channel with the stories, tools, and proof they need to guide customers through the move.
• Partner across Product and Product Growth: Work closely with Product Management and Product Growth to shape the migration experience, in-product education, personalization, and setup, bringing the customer and market perspective into every product decision that touches migration.
• Measure and optimize: Define the metrics that show whether the work is moving migration, test and iterate quickly, and use AI tools to speed up research, synthesis, and analysis.

Requirements

• BA/BS required, MBA preferred
• 8+ years of experience in product marketing, product management, or a related customer-lifecycle role
• Demonstrated experience partnering cross-functionally with Product, Sales, and Customer Success to ship improvements to the customer experience
• Strong communication skills, with the ability to write clear, customer-facing messaging as well as align stakeholders internally
• Comfort working in ambiguity, with a bias toward testing and iterating rather than waiting for a perfect plan
• Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow
• Ideal qualification: experience with customer migration from legacy tools