Staff Marketing Manager, Lifecycle Marketing

Responsibilities

• Lead the day-to-day Workforce lifecycle marketing pod: align partners on objectives, define workstreams and milestones, manage dependencies, and drive timely, high-quality execution.
• Own and optimize prioritized Workforce journeys across onboarding, setup and invitation, first-use activation, ongoing engagement, feature adoption, and re-engagement in owned channels.
• Translate employer and employee needs into clear audience segments, relevant messaging, and coordinated in-product and direct-channel experiences.
• Partner with Product and Design on in-product education, prompts, and activation flows that reduce friction and increase meaningful Workforce use.
• Develop and manage a focused experimentation roadmap across targeting, creative, journey timing, channel mix, and suppression; use results to refine programs.
• Use lifecycle, funnel, cohort, and campaign performance data to identify opportunities, set program-level KPIs, report learnings, and recommend practical optimizations.
• Coordinate with Product Marketing, Analytics, channel operations, and other partners to launch accurate, customer-centered campaigns with appropriate quality checks and customer communications standards.
• Bring recommendations, decisions, tradeoffs, and delivery risks to the Director and cross-functional partners; escalate blockers and maintain clarity on ownership and next steps.

Requirements

• 7+ years of experience in lifecycle marketing, CRM, growth marketing, product marketing, or related roles, ideally in SaaS, fintech, HR/payroll technology, or platform businesses.
• Experience owning and improving multi-touch customer journeys with measurable activation, engagement, adoption, or retention outcomes.
• Ability to lead a cross-functional pod or integrated workstream through influence, with strong project management and prioritization skills; direct people management is not required.
• Hands-on experience with email and in-product messaging, plus familiarity with at least one other owned channel or lifecycle orchestration capability.
• Comfort using segmentation, behavioral triggers, funnel analysis, A/B testing, and cohort trends to guide campaign decisions and communicate results.
• Strong written communication, customer empathy, operational rigor, and a collaborative approach to working with Product, Design, Analytics, and channel teams.
• Ability to balance customer experience, business impact, technical constraints, and multiple concurrent priorities.