Staff Digital Marketing Manager

Responsibilities

• Develop and implement integrated digital marketing strategies that align with business objectives, including paid advertising campaigns, social media marketing, SEO, SEM, and content creation.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media advertising channels to ensure maximum reach and conversion.
• Utilize SEO tools and techniques to improve organic search rankings, conduct keyword research, and optimize website content for search engines.
• Oversee website management using content management systems like WordPress; ensure website performance, user experience, and technical SEO best practices are maintained.
• Analyze web analytics reports using tools like Google Analytics, Google Tag Manager, and other marketing analytics platforms to track campaign performance and identify opportunities for improvement.
• Lead conversion optimization efforts by testing landing pages, refining user journeys, and implementing A/B testing strategies to increase engagement and sales.
• Collaborate with creative teams to produce compelling content using Adobe Creative Suite tools such as Photoshop and other graphic design software.
• Implement marketing automation workflows to nurture leads through email marketing campaigns and personalized messaging strategies.
• Monitor industry trends in digital marketing, paid search marketing, social media management, and performance marketing to keep strategies innovative and competitive.
• Manage cross-functional teams to execute digital campaign setup from inception through reporting while ensuring alignment with brand standards and KPIs.

Requirements

• Proven experience in digital marketing management with a focus on paid advertising campaign management across multiple channels including Google Ads (Google AdWords), Facebook Advertising, and other social media platforms.
• Strong technical proficiency with SEO tools, web analytics reporting tools (Google Analytics), HTML/CSS knowledge, Google Tag Manager, and content management systems such as WordPress.
• Demonstrated success in website management, SEO optimization, keyword research, conversion rate optimization, and performance marketing strategies.
• Experience in creating engaging content for diverse audiences across B2B (business-to-business) markets as well as consumer segments.
• Familiarity with graphic design software like Adobe Photoshop alongside Adobe Creative Suite for content creation purposes.
• Ability to analyze data effectively to inform decision-making through detailed web analytics reporting and marketing analytics insights.
• Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while maintaining attention to detail.

Benefits

• Flexible schedule