Junior Media Buyer

Responsibilities

• Building and managing campaigns across Google Ads and Meta Ads Manager.
• Researching client audiences, competitors, keywords, and offers.
• Writing ad copy and collaborating with our team on images, videos, and landing pages.
• Monitoring budgets, bids, targeting, and campaign performance.
• Testing creative, messaging, audiences, and landing pages to improve results.
• Setting up and checking conversion tracking so we can measure calls, form submissions, and other meaningful actions.
• Reviewing lead quality and cost per lead, and making informed adjustments.
• Preparing clear performance reports and explaining what’s working, what needs attention, and what to try next.

Requirements

• Hands-on experience managing Google Ads and Meta campaigns, ideally with 1–3 years of relevant experience.
• An understanding of lead generation, conversion rates, and campaign optimization.
• Comfort working with numbers and turning campaign data into practical next steps.
• Strong writing skills and attention to detail.
• The organization to manage multiple client accounts, budgets, and deadlines.
• Curiosity, initiative, and a willingness to test ideas and learn from the results.
• Clear communication and an interest in collaborating with an in-office team.
• Applicants must be based in the United States and able to work on-site.

Preferred

• Experience with Google Analytics 4, Google Tag Manager, landing page testing, or call tracking is a plus.
• Experience generating leads for local service businesses, including roofing and other home services, is especially relevant.