Senior Digital Marketing Specialist

Responsibilities

• Partner with Business Development and Capture leadership to build and execute an annual growth marketing plan aligned to target agencies, priority pursuits, contract vehicles, and the recompete calendar.
• Translate the opportunity pipeline into account-based campaigns aimed at specific agency program offices, contracting activities, OSDBU offices, and large-prime teaming partners.
• Position STI Federal’s tribally owned status, socioeconomic designations, and differentiators in market-facing messaging that supports set-aside, direct-award, and teaming strategies where applicable.
• Participate in BD pipeline reviews to keep marketing priorities synchronized with capture timelines.
• Build and manage the annual event calendar (e.g., AFCEA, NDIA, AUSA, ACT-IAC, agency industry days, OSDBU matchmaking events, and tribal business forums), recommending where to attend, exhibit, or sponsor based on pipeline alignment and expected return.
• Represent and market STI Federal at conferences, trade shows, industry days, and matchmaking sessions: staff the booth, deliver the company pitch, and initiate conversations with government buyers, prime contractors, and prospective teaming partners.
• Drive pre-event targeting: identify priority attendees, agency speakers, and exhibiting primes; secure meetings for BD and executive leadership; and run pre-show LinkedIn and email outreach.
• Capture, qualify, and log all event leads and contacts in the CRM within 48 hours of each event, and coordinate disciplined post-event follow-up with Business Development.
• Measure and report event performance (meetings secured, qualified contacts, teaming conversations initiated, and opportunities influenced) to inform future event investment decisions.
• Own end-to-end exhibit execution: registration, booth space selection, exhibitor deadlines, shipping and drayage, electrical and internet orders, and on-site setup and teardown.

Requirements

• Bachelor’s degree in communications, Marketing, Digital Media, or related field (or equivalent experience).
• 5+ years of marketing experience in a business-to-government (B2G) or federal contracting environment supporting business development or growth.
• Hands-on experience planning and executing conferences and trade shows, including booth logistics, materials ordering, and vendor management.
• Experience managing corporate websites and producing capability-based content.

Preferred

• Advanced degree or certifications in marketing, digital marketing, or related specialties; APMP certification a plus.
• Experience marketing for a tribally owned, 8(a), or other small business federal contractor.
• Experience with federal market intelligence platforms (e.g., GovWin IQ, Bloomberg Government, HigherGov ).
• Experience producing proposal graphics or supporting proposal operations.