Responsibilities

• Own and execute our digital marketing strategy with a strong focus on lead generation, sales, and measurable ROI.
• Manage and optimize paid advertising campaigns across Google Ads, Facebook/Instagram, TikTok, LinkedIn, and other platforms.
• Manage our social media accounts and create engaging videos, reels, photos, graphics, posts, and stories.
• Develop strategies to generate both paid and organic leads and continuously improve lead quality and cost per lead.
• Manage website content, landing pages, SEO, and conversion optimization to increase inbound leads.
• Create and manage email marketing, lead-nurturing, and direct-mail campaigns.
• Monitor campaign performance, lead costs, conversions, and ROI and use data to make marketing decisions.
• Work closely with our sales team to improve lead quality, follow-up, and conversion rates.
• Maintain a professional, consistent brand across all digital platforms.
• Research new marketing opportunities, trends, platforms, and strategies and take ownership of implementing new ideas.

Requirements

• 3+ years of recent, hands-on digital marketing experience.
• Proven experience managing successful paid advertising and lead-generation campaigns.
• Strong knowledge of Facebook/Instagram Ads and Google Ads; TikTok and LinkedIn experience is a plus.
• Strong social media management and content-creation skills.
• Ability to create engaging short-form video and visual content.
• Understanding of SEO, Google Analytics, website management, landing pages, and conversion optimization.
• Experience with email marketing and lead-nurturing campaigns.
• Experience with WordPress, Canva, Adobe Creative Suite, or similar tools is a plus.
• Strong analytical skills with the ability to understand campaign data and make decisions based on performance.
• Creative, organized, self-motivated, and highly accountable.

Preferred

• Experience in home improvement, remodeling, construction, roofing, or other local-service industries is strongly preferred
• TikTok and LinkedIn experience is a plus
• Experience with WordPress, Canva, Adobe Creative Suite, or similar tools is a plus
• Strong social media management and content-creation skills

Benefits

• 401(k) matching
• Health insurance
• Retirement plan
• Vision insurance