Responsibilities

• Developing and executing innovative marketing and communications strategies that promote the St. Pete Pier as one of Florida's premier waterfront destinations.
• Serving as the primary storyteller for the Pier, creating compelling content that inspires residents and visitors to experience its events, restaurants, attractions, public art, waterfront amenities and unique experiences.
• Planning and execution of integrated marketing campaigns across digital, social media, web, email, print and earned media channels.
• Developing engaging written, graphic, photo and video content.
• Managing and growing the Pier's social media presence.
• Designing promotional materials.
• Producing email newsletters.
• Maintaining website content.
• Monitoring campaign performance.
• Identifying creative opportunities to increase awareness and engagement.

Requirements

• Have a valid Bachelor’s degree in marketing, journalism, public relations, digital media, advertising, or a related field.
• Possess and continue to maintain a valid Driver License.
• Have professional experience in marketing, communications, public relations, digital marketing, tourism marketing, destination marketing, or a related field.
• Have experience developing and executing integrated marketing, and communications campaigns.
• Have experience creating engaging social media content, including photography, video, graphics, and written content.
• Have experience managing social media platforms, scheduling content, monitoring engagement, and analyzing performance metrics.
• Have experience designing professional marketing materials for digital and print platforms.
• Have experience writing and editing content for multiple audiences, including websites, newsletters, social media, news releases, and promotional materials.
• Have excellent writing, editing, proofreading, and verbal communication skills.
• Possess strong interpersonal skills and the ability to build collaborative relationships with internal and external stakeholders.

Preferred

• Have experience Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, Premiere Pro, and Adobe Express.
• Have experience with Canva Pro or comparable graphic design platforms.
• Have experience in professional photography and smartphone photography including short-form video production and editing for social media.
• Have experience in website content management systems and social media analytics tools including Google Analytics.
• Have experience in event marketing, destination marketing, tourism, hospitality, parks and recreation or municipal communications.