Responsibilities

• Own end-to-end campaign strategy and execution for Data & AI service categories, from customer signal identification and propensity modeling through messaging, channel selection, and conversion measurement
• Design and operate scalable outreach mechanisms that activate field sales teams (Account Managers, Inside Sales) on high-propensity customer opportunities across thousands of accounts
• Build and refine targeting frameworks using consumption data, firmographic signals, competitive intelligence, and product usage patterns to identify customers with the highest conversion potential
• Develop campaign messaging and sales plays that translate technical product capabilities into clear, actionable guidance for field sellers and customers
• Partner cross-functionally with Demand Marketing, Product GTM, Field Enablement, BI/Analytics, and Sales Leadership to align campaigns to product launches, seasonal priorities, and regional needs
• Measure, report, and optimize campaign performance against pipeline generation, conversion rate, deal velocity, and revenue influence metrics, presenting results to senior leadership (Director and VP level)
• Experiment with campaign formats and channels, including email sequences, seller nudges, Sales Play Builder integrations, and agentic AI-powered personalization to improve engagement and conversion rates
• Develop and maintain relationships with field sales leaders to gather feedback, understand blockers, and iterate on campaign design based on real-world seller and customer experience
• Contribute to strategic planning and rhythm of business documents (WBR, QBR, GTM plans) with data-driven recommendations for campaign investment, audience expansion, and mechanism improvement

Requirements

• 5+ years of developing, negotiating and executing business agreements experience
• 5+ years of professional or military experience
• 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
• 5+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience
• 5+ years of in program management, workforce strategy development, or metrics-driven decision making experience
• Bachelor's degree
• Experience selling enterprise software or cloud-based applications
• Experience explaining complex technical concepts to various business and technical audiences
• Experience presenting to both technical and non-technical executive audiences
• Experience leading complex, multi-year initiatives that may be cross-functional and/or span business and technology

Preferred

• Master's degree in business, data science, public administration, finance, engineering, human resources, or related field, or PMP certificate
• Experience interpreting data and making business recommendations
• Experience identifying, negotiating, and executing complex legal agreements
• Experience interpreting data and making business recommendations across leadership and cross-functional teams
• Experience using analytical tools for workforce metrics and reporting

Benefits

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• Learn more about our benefits at https://amazon.jobs/en/benefits