Responsibilities

• Define high-level content strategy across web experiences, shaping end-to-end customer journeys based on business objectives that support awareness, evaluation, and conversion
• Own content strategy outcomes from concept through performance, setting direction, guiding execution, and ensuring alignment across stakeholders and milestones
• Design content strategy that serves both human users and AI-driven discovery, optimizing for emerging search patterns, generative AI surfaces, and structured content reuse
• Collaborate closely with SEO, Conversion Rate Optimization, and Performance Analysis teams to understand trends, identify opportunities, and make informed recommendations for optimization and improvements
• Stay current on Esri’s campaign and program plans, utilizing exposure to industry-leading web analytics tools to proactively map out how the web can best support strategic initiatives
• Partner with UX and Content teams to define information architecture, content hierarchy, and user flows
• Keep abreast of usability research, A/B testing, and quarterly performance reports to inform decision-making

Requirements

• 8 years of experience with web usability, information architecture, and writing for the web
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, and Customer Journey Analytics
• Strong listening and communication skills with the ability to work collaboratively and gain consensus on complex projects with multiple stakeholders
• Detail-oriented and highly organized, with the ability to manage multiple priorities effectively in a dynamic, fast-paced environment
• Actively seek professional development opportunities and maintain knowledge of web best practices, including SEO, AEO,UX, and industry trends.
• Bachelor’s degree in marketing, communications, business, or a related field
• Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Nice to Have

• Experience with web usability and information architecture
• Writing for the web for a B2B company
• Master’s degree in Marketing, Project Management, or a related field

Benefits

• medical
• dental
• vision
• basic and supplemental life insurance for employees (and their families)
• 401(k) and profit-sharing programs
• minimum accrual of 80 hours of vacation leave
• twelve paid holidays throughout the calendar year
• opportunities for personal and professional growth