Responsibilities

• Develop and own the vertical strategy across 1:1 or 1:few programs for strategic entertainment accounts
• Build joint go-to-market plans with sales, marketing, partner, and product teams to support account growth and partner-led opportunities
• Drive personalized, bespoke marketing tactics to engage multiple decision-makers across target accounts
• Lead integrated campaigns across digital, events, content, and executive engagement tailored to specific accounts or partners
• Collaborate cross-functionally with lifecycle marketing, content, product marketing, sales, and partner teams to ensure consistent and personalized execution
• Creation of custom content, sales enablement materials, and partner co-marketing assets
• Track and measure account engagement, influence on pipeline/revenue, and campaign ROI
• Use insights to refine targeting, messaging, and tactics
• Serve as a voice of key partners/accounts internally to inform product, messaging, and experience
• Provide regular updates to stakeholders and partners on campaign progress, results, and key insights

Requirements

• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience driving direction and alignment with cross-functional teams
• Experience in a business-to-business (B2B) environment, high-tech products/services
• 6+ years of Integrated B2B marketing experience, with focus on account-based and/or vertical marketing, and/or enterprise marketing

Preferred

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Experience in Marketing, Brand Advertising, Media Sales and/or Online Advertising
• Master’s degree in Marketing, Business, or other related area
• 4-5 years experience working with Entertainment brands/in the Entertainment vertical
• Experience managing marketing programs across time zones, regions, and global cross-functional teams