Responsibilities

• Lead the end-to-end development of sophisticated paid media strategies across upper and lower funnel objectives, with a focus on scalability and long-term growth.
• Own strategic planning for high-priority and high-budget accounts, ensuring alignment with broader business and marketing objectives.
• Drive advanced platform strategy across Meta, TikTok (including TikTok Shop), Google, and other emerging performance channels.
• Serve as a senior strategic voice in client relationships—leading high-level discussions, proactively identifying opportunities, and delivering clear, confident recommendations.
• Translate complex performance data into actionable insights, strategic narratives, and client-ready documentation.
• Conduct and oversee qualitative and quantitative research to inform media strategy, audience development, and platform approach.
• Partner closely with media buyers, account teams, and external partners to ensure strategic intent is carried through execution, including budget allocation, pacing, and optimization frameworks.
• Guide and review campaign structures, testing roadmaps, and measurement approaches, ensuring best practices are consistently applied.
• Oversee budget management across accounts, identifying efficiencies, scaling opportunities, and potential risks.
• Contribute to and lead the development of Paid Media Playbooks, platform POVs, and best-in-class protocols.