Sr. Strategist at H/L Agency | Oakland, CA | $90K/yr – $115K/yr

H/L Agency

Sr. Strategist

Oakland, CA (Hybrid)

$90K/yr – $115K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and drive multicultural strategy across client work, translating cultural and audience insights into strategic briefs, messaging frameworks, and campaign points of view, while coordinating cross-functional teams to deliver integrated storytelling across paid, owned, earned, and social platforms.

Lead collaboration with marketing leadership to develop strategic plans and proactive opportunities
Translate cultural insights into actionable recommendations that inform briefs, creative, media, and storytelling

Job Description

Responsibilities

Partner with multicultural marketing leadership to support strategic development across client work
Bring cultural insights and audience understanding into campaign recommendations and brand storytelling
Collaborate with cross-functional teams to develop integrated marketing solutions across channels
Contribute to proactive planning and opportunities that strengthen multicultural thinking across the agency
Help deliver meaningful work across consumer categories and brands
Partner with the Director of Multicultural Marketing to develop strategic briefs, messaging frameworks, and campaign points of view that connect business goals with consumer needs. Translate cultural, behavioral, and audience insights into actionable recommendations
Identify opportunities to strengthen brand relevance through culturally informed strategies
Help bring culturally relevant campaigns to life by collaborating with creative, media, social, production, and account teams across brand, social, influencer, experiential, and media channels.
Partner with cross-functional teams to bring strategic ideas from concept through execution
Help build connected storytelling approaches across paid, owned, earned, and social platforms

Requirements

5+ years of experience in strategy, communications planning, brand planning, or integrated marketing within an advertising, media, or creative agency environment
Experience developing strategic recommendations, briefs, and campaign frameworks
Strong understanding of multicultural audiences, including AACM, ACM, and HCM communities, at local and national levels
Ability to connect qualitative and quantitative insights to meaningful marketing strategies
Experience collaborating with creative and media teams throughout campaign development
Strong understanding of media ecosystems, audience segmentation, platform behaviors, and performance metrics
Strong communication and presentation skills

Preferred

Spanish-language fluency or additional multilingual capabilities
Ability to support primary research in brand studies and consumer behavior
Experience with automotive, lifestyle, QSR, retail, insurance, or other consumer brands
Experience navigating cultural nuance, identity dynamics, and acculturation
Experience working across both multicultural and general market campaigns

H/L Agency

3.9 Glassdoor

We are H/L. Headquartered in Oakland, California, with a footprint that stretches coast to coast. Despite having seven different regional offices, the ideals of a scrappy startup still resonate in our culture.We’re easygoing, egalitarian, socially responsible, and grounded in our communities. More than an agency, we’re a place where experts combine data science with design chops. A place where makers make, and doers do. With more than 100 advertising awards since 1985, our client list includes some of the most well-respected and recognized brands in the world. Check out our website to learn more.

Founded in 1985

Oakland, California, USA

264 employees (101 in marketing)

hl.agency

80% recommend to a friend

100% CEO approval