Responsibilities

• Build and maintain trusted relationships with clients and internal teams to ensure strategy drives both creative development and business outcomes.
• Apply strategy best practices that support experience-led marketing programs and unify brand storytelling across multiple channels.
• Inspire creative teams through well-crafted briefs that translate audience insights, business goals, and success measures into clear direction.
• Lead workshops, brainstorming, and stakeholder exploration that uncover audience needs, brand truths, and opportunities for innovation.
• Design holistic, audience-centered strategies that connect physical, digital, social, and mobile touchpoints into cohesive experiences.
• Explore new experience strategies, technology-enabled engagement, and emerging industry trends.
• Partner with the wider Strategy and Planning team to develop research approaches, frameworks, and measurement systems that link insight to action.
• Mentor junior strategists and contribute to the continued growth and evolution of GPJ’s strategic approach.

Requirements

• 5 to 7 years of experience in strategy, experiential marketing, planning, marketing, digital strategy, or advertising strategy, preferably in an agency environment.
• Strong understanding of digital, social, and mobile ecosystems and how they integrate with live experiences. Likewise, a recognition of and intent to revel in experiential’s role in a brand’s content narrative.
• Bachelor’s degree required; graduate degree in business, marketing, or communications preferred.
• A strategic mindset that balances big-picture thinking with measurable outcomes.
• Proven ability to translate data and insights into frameworks, stories, and experiences that connect with audiences.
• Strong research skills, with experience in both primary and secondary research methods.
• Data literacy and the ability to organize and analyze information to identify insights that guide creative and business decisions.
• Excellent storytelling and facilitation skills, with the ability to align diverse stakeholders around shared objectives.
• Versatile and adaptable collaborator who can take on supporting, contributing, or leading roles as needed.
• Excellent communication skills, empathy, and respect for diverse perspectives.